Here's a quick summary of everything we released in Q1 2024.

Hygraph partners with Shopmacher to offer best-of-breed commerce solutions in the DACH market

Hygraph and Shopmacher have partnered to help businesses create excellent, variable, and easy-to-maintain content that allows them to craft brand-consistent and personalized experiences.
Cristina Mitroi

Cristina Mitroi

Apr 18, 2024
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We are happy to spotlight our ongoing partnership with Shopmacher, a leading specialist agency in the eCommerce industry from DACH. They excel in helping businesses to implement intelligent and sales-boosting solutions for the digitalization of their distribution channels, in B2B and B2C. With a focus on user-centric design, continuous, step-by-step, and measurable improvements, and outstanding support, Shopmacher helps brands to constantly upgrade their online presence and deliver relevant, engaging customer experiences.

With our partnership, we give businesses in DACH the tools to innovate, promote collaboration and rapidly adapt to changing requirements or market conditions. The headless philosophy – the technical separation of front and backend to which both Shopmacher and Hygraph subscribe - allows for technical stacks to be designed and developed API-first, and be particularly well connected to complex IT architectures or evolved over time.

Shopmacher and Hygraph help businesses create excellent, variable, and easy-to-maintain content that allows them to craft brand-consistent and personalized experiences that resonate with their audience across all touchpoints.

Shopmacher's robust eCommerce capabilities and the agility of a Headless CMS allow companies to iterate quickly, experiment with new features, and address the complex IT requirements for commerce processes and data handling. At the same time, by leveraging the scalability and performance benefits of a composable architecture, our common customers can handle spikes in traffic with ease and confidence. Ultimately, a flexible architecture built by Shopmacher, using Hygraph, will smoothly integrate with the latest innovations, and help businesses stay connected to emerging trends and technologies.

Our partnership with Shopmacher is a solid alliance aimed at helping eCommerce businesses in the DACH region to build up or strengthen their digital presence. We share the same values, as results-oriented companies, always focused on finding the best possible solution for our customers. We are happy to continue our collaboration and further build on our successful projects, with notable clients like Gamescom/Kölnmesse and ANWR Sport2000/
Caryn JervisHead of Partnerships at Hygraph
Our close collaboration with Hygraph has highlighted the importance of adaptive thinking and a strong customer focus for achieving success. Through our joint projects, we have proven that the MACH architecture empowers businesses to respond swiftly and flexibly to market demands. Our partnership is a testament to how the fusion of specialized expertise and cutting-edge technology can drive the digital frontier forward, delivering tailored solutions that resonate deeply with the needs and aspirations of our clients.
André RoitzschCEO at SHOPMACHER

About Shopmacher

SHOPMACHER is Germany's leading specialist agency for the KPI-driven development of technologies for the retail industry.

Originally started as an "agency for online shops", SHOPMACHER, based in Gescher in the Münsterland province, has grown over the past fifteen years to become one of the top e-commerce companies in Germany and is now an established specialist for enterprise commerce solutions. About 70 employees in Gescher and Ho Chi Minh City implement intelligent and sales-boosting solutions for digitizing distribution channels in B2B and B2C. The philosophy is to keep retailers and manufacturers on the pulse of the rapidly changing requirements of digitalized trade with continuous, step-by-step, and measurable improvements.

About Hygraph

Unlock your content’s full potential with Hygraph, the headless CMS powering mission-critical applications. Hygraph’s modern API approach allows organizations to innovate faster and at lower cost, whether it’s building content-rich applications, or managing large product catalogs or internal knowledge management systems.

Hygraph is headquartered in Berlin, Germany, and currently works with 400+ customers globally, including Dr.Oetker, Shure, Samsung, and Philips.

Blog Author

Cristina Mitroi

Cristina Mitroi

Partnerships Marketing Manager

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