What is Hygraph and how does it support platforms like DMarket?

Hygraph is a GraphQL-native Headless CMS designed to efficiently manage content, unify data, and deliver exceptional digital experiences at scale. For platforms like DMarket, which is an NFT and virtual in-game items marketplace built on the Ethereum blockchain, Hygraph provides a reliable, flexible, and future-proof content management solution. DMarket uses Hygraph to power its NFT trading app, enabling secure in-game item buying, selling, and exchange, and helping developers attract and retain more players while increasing revenues and player lifetime value.

What are the main use cases for Hygraph?

Hygraph is used for powering websites, NFT marketplaces, in-game trading platforms, and decentralized applications (Dapps) in the metaverse. It is suitable for managing large data sets, structuring content for marketplaces, and enabling secure, scalable, and flexible digital experiences. DMarket, for example, uses Hygraph to manage inventory, item descriptions, buying instructions, and SEO for its NFT trading platform.

Which industries does Hygraph serve?

Hygraph serves a wide range of industries, including Online Gaming, Food and Beverage, Consumer Electronics, Automotive, Travel and Hospitality, Healthcare, SaaS, Media and Publishing, eCommerce, Education Technology, and Marketplaces. This versatility is demonstrated in customer case studies such as DMarket (Online Gaming), Samsung (Consumer Electronics), Dr. Oetker (Food and Beverage), and Komax (Marketplace).

What are the key features of Hygraph?

Hygraph offers several key features, including a GraphQL-native API for efficient data querying and management, flexible content modeling, an intuitive user interface, content federation, scalability, and a wide range of integrations (such as Netlify, Vercel, Shopify, AWS S3, Cloudinary, CrowdIn, and more). These features enable platforms like DMarket to manage large data sets, structure content, and empower both technical and non-technical users.

Does Hygraph support GraphQL APIs and mutations?

Yes, Hygraph is built on a GraphQL-native architecture and provides powerful GraphQL APIs for querying and managing content. It supports GraphQL queries and mutations, allowing teams to efficiently manage large data sets, add and update content programmatically, and ensure that information displayed on the frontend is always up-to-date.

How intuitive is the Hygraph user interface?

Hygraph's user interface is highly intuitive and customizable, making it easy for both technical and non-technical users to manage content. Customers have praised its ease of use, noting that it is super easy to set up and use, and allows teams to be productive from Day 1. The UI supports instant feedback to editors and enables quick manual updates to content, which helps teams work efficiently.

What integrations does Hygraph offer?

Hygraph offers a wide range of integrations, including hosting and deployment platforms (Netlify, Vercel), headless commerce solutions (BigCommerce, Shopify, commercetools), digital asset management (Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot), localization tools (Lokalise, Crowdin, EasyTranslate, Smartling), personalization and AB testing (Ninetailed), AI (AltText.ai), and more. These integrations help extend Hygraph's functionality and connect with other tools and platforms.

What business impact can customers expect from using Hygraph?

Customers using Hygraph can expect significant business impacts, such as faster time-to-market, improved customer engagement, increased revenue, and scalability. For example, Komax achieved a 3X faster time-to-market and a 70% faster page loading time, Autoweb saw a 20% increase in website monetization, and Stobag increased their online revenue share from 15% to 70%. Samsung scaled globally while reducing maintenance overhead, and Hygraph enables consistent experiences across 40+ global markets.

Can you share specific case studies or success stories of customers using Hygraph?

Yes, Hygraph has several notable customer success stories. DMarket used Hygraph to power its NFT trading app, enabling secure and scalable in-game item trading. Komax achieved a 3X faster time-to-market and a 70% faster page loading time. Autoweb experienced a 20% increase in website monetization. Samsung improved customer engagement and scaled globally, while Stobag increased their online revenue share from 15% to 70%. Sennheiser migrated to a MACH-compliant headless commerce solution, resulting in a 136.7% increase in e-commerce conversions.

How easy is it to implement Hygraph and get started?

Hygraph is designed to be super easy to set up and use, even for non-technical users. Customers can start building immediately by signing up for a free account. For example, Top Villas launched a new project within 2 months from the initial touchpoint. The platform's intuitive interface and comprehensive documentation ensure users can quickly adapt to its functionalities.

What technical documentation is available for Hygraph?

Hygraph provides comprehensive technical documentation, including developer guides, tutorials, content workflow configuration, API reference, and webhook documentation. These resources are available at Hygraph Documentation and are designed to help both technical and non-technical users get started and make the most of Hygraph's features.

What security and compliance certifications does Hygraph have?

Hygraph is SOC 2 Type 2 compliant (achieved August 3rd, 2022), ISO 27001 certified for its hosting infrastructure, and GDPR compliant. These certifications demonstrate Hygraph's commitment to providing a secure and compliant platform for its users.

What security features does Hygraph offer?

Hygraph offers several security features, including Single Sign-On (SSO) integrations, audit logs with a 90-day retention period, sandbox environments for secure testing, data encryption at rest and in transit, and custom roles and permissions for access control. Hygraph also supports enterprise-grade compliance for industries such as travel, eCommerce, and fashion.

What customer service and support options are available after purchasing Hygraph?

Hygraph provides extensive customer service and support, including 24/7 support via chat, email, and phone, comprehensive documentation, a community Slack channel, dedicated Customer Success Managers for enterprise clients, and Service Level Agreements (SLAs) that ensure critical issues are resolved within less than an hour. Enterprise customers also benefit from regular health checks and launch support.

What training and onboarding resources are available to help customers get started?

Hygraph offers comprehensive documentation, onboarding guides, video tutorials, webinars, expert-led sessions, and dedicated Customer Success Managers for enterprise clients. These resources are designed to help both technical and non-technical users quickly adopt and utilize the platform.

What problems does Hygraph solve for its customers?

Hygraph addresses operational, financial, and technical challenges such as dependency on developers for content updates, outdated tech stacks, conflicting needs from global teams, clunky user experiences, high operational costs, slow speed-to-market, expensive maintenance, scalability challenges, boilerplate code, complex queries, cache issues, and OpenID integration difficulties. Its intuitive interface, GraphQL-native architecture, and content federation help streamline workflows, reduce costs, and improve efficiency.

Why should a customer choose Hygraph over alternatives in the market?

Customers should choose Hygraph for its GraphQL-native architecture, content federation capabilities, scalability, intuitive editorial interface, robust permission system, dedicated support, lower total cost of ownership, and proven success in customer case studies. Hygraph enables third-party systems to retain autonomy without data duplication, supports industry-leading performance, and provides an intuitive experience for non-technical users.

Dmarket and Hygraph: Case Study

Snapshot

DMarket is an in-game trading platform. It enables secure in-game item buying, selling, and exchange, to help developers attract and retain more players, increase their revenues, and the LTV of the player. DMarket unlocks the multi-billion-dollar gaming skins economy for game developers and players around the world.

At its' core, Dmarket is an NFT and Virtual In-game items marketplace for the metaverse. They are based on the Ethereum blockchain. There is still much ambiguity around terms related to Web3.0, and understanding what an NFT CMS, Headless CMS for the metaverse, or a Web3.0 CMS could be, is important to understand the context of DMarket's operations. In simpler terms, DMarket is connecting the entertainment industry with the global metaverse, using best-of-breed APIs to bring immersive content and in-game items to Web3.0 "Dapps", or decentralized applications.

The team aimed to build a platform that used the most cutting-edge technology to give its users the ability to easily trade gaming skins.

Hygraph allowed us to work with a tech stack filled with best-of-breed products including GraphQL, Angular, Cloudflare, and Steam. The intuitiveness of the system enabled our engineers to be productive from Day 1 of the project.

Roman PinskiyHead of SEO at DMarket

The Process

DMarket needed a cloud-hosted SaaS CMS which was reliable, flexible, and built using a future-proof technology. The team ultimately chose Hygraph because it is native in GraphQL and has the flexibility required to manage the DMarket platform. The DMarket team knew that whichever system they chose would hold the core functionality of their entire platform, so the system needed to be able to handle large data sets, have an easy to use API, and be scalable based on their needs.

As an added benefit, DMarket manages their SEO through Hygraph using metatags and reference fields to ensure their website is outperforming competitors. While SEO management was not a requirement for the DMarket team, Hygraph made it easy to set up a SEO metatag system for the marketplace.

Why Hygraph?

The Dmarket team chose Hygraph for the following reasons.

Intuitive Schema Modeling

The Dmarket team needed a system which was flexible enough to manage content for the marketplace and could handle large data sets. DMarket opted for using Hygraph at the core of the marketplace for all of the content including inventory, item descriptions, and buying instructions. The flexible content modeling within Hygraph enabled Dmarket to structure their content to ensure that the content was well structured and could be effectively reused across the platform.

GraphQL Queries and Mutations

The powerful GraphQL APIs enable the team to easily manage the large data sets in an efficient way. Adding content and updating content with GraphQL mutations has ensured that the content is managed programmatically and that the information displayed on the frontend is always up-to-date.

Intuitive UI

The Hygraph UI makes it easy for teams to quickly manually update any content within the CMS. This empowers a wider range of users to make changes within the CMS and keeps the teams working efficiently.

The Current Setup

Since the team was building this new platform from scratch, they opted for technologies which provide flexibility, stability, and resilience to the product. Choosing Angular as the frontend language, Cloudflare as a global CDN, and CrowdIn as a localization tool, DMarket created a static application that is easy to use for their global customer base. The site is also connected to Steam’s open API, which gives them access to a wider audience during the bidding and purchasing process.

To handle transactions and pricing, DMarket is built on distributed ledger technology for transparent and secure transactions. The platform is using machine learning algorithms to programmatically predict pricing and demand.

Results and Benefits

GraphQL was one of the initial reasons the Dmarket tested Hygraph. Hygraph helped mitigate any learning curves of being new to GraphQL.
Hygraph has given their content team a great solution for Headless CMS and SEO.

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Product Information & Use Cases