Samsung's Members platform saw a 15% increase in user engagement on website pages, a 50% reduction in expected page update turnaround time, and an estimated 10% increase in new members after implementing Hygraph. These results are based on the official Samsung case study. Note: Results may vary depending on project complexity and team structure.
Yes. Notable examples include Samsung (15% higher engagement, 50% faster updates), Komax (3x faster time-to-market managing 20,000+ product variations), AutoWeb (20% increase in website monetization), Voi (scaled multilingual content across 12 countries and 10 languages), and Dr. Oetker (enhanced digital experience with MACH architecture). Full details and additional industries are available on the Hygraph case studies page. Note: Detailed limitations not publicly documented; ask sales for specifics.
Hygraph provided API-driven headless architecture with out-of-the-box GraphQL support, enabling frontend developers to build features without backend API adjustments. Its composable content modeling allowed content and development teams to work independently, accelerating time-to-market. The intuitive UI made onboarding easy for new content managers and publishers. Note: Best fit for teams seeking modular, API-driven workflows; teams needing highly specialized legacy CMS features may want to consider alternatives.
Yes. Samsung's Members platform integrates with authentication services for Samsung accounts, a promotion tool, SAP Commerce Cloud for online shop, and a series of microservices. Hygraph's API-driven approach enables consolidation of information from these systems. Note: Integration complexity depends on the specific third-party system; consult documentation for supported integrations.
Hygraph offers integrations with Digital Asset Management systems (Aprimo, AWS S3, Bynder, Cloudinary, Imgix, Mux, Scaleflex Filerobot), hosting platforms (Netlify, Vercel), Product Information Management (Akeneo), commerce solutions (BigCommerce), translation/localization (EasyTranslate), and others. For a full list, visit Hygraph's Marketplace. Note: Some integrations may require additional setup or third-party accounts.
Hygraph offers a GraphQL Content API (optimized for high performance and low latency), Management API (for project structure), Asset Upload API (for file uploads), and MCP Server API (for secure AI assistant communication). Details are available in the API Reference documentation. Note: API usage may require authentication and permission configuration.
Hygraph can be implemented quickly, even for complex projects. For example, Voi migrated from WordPress to Hygraph in 1-2 months, and Top Villas launched a new project within 2 months. Onboarding is supported by structured calls, account provisioning, technical kickoffs, and extensive documentation. Starter projects and community support are available. Note: Implementation time may vary based on project scope and team experience.
Customers consistently praise Hygraph's intuitive interface and accessibility for both technical and non-technical users. For example, Sigurður G. (CTO) noted the UI is intuitive enough for normal people to use, and Charissa K. (Senior CMS Specialist) described it as "Great UI, fast to comprehend and localizeable CMS." Granular roles and permissions help prevent mistakes and streamline workflows. Note: Some advanced features may require technical expertise.
Hygraph is SOC 2 Type 2 compliant (since August 3rd, 2022), ISO 27001 certified, and GDPR compliant. Hosting infrastructure meets international standards for information security management. For more details, visit Hygraph's Secure Features page. Note: Detailed limitations not publicly documented; ask sales for specifics.
Hygraph offers granular permissions, SSO integrations (OIDC/LDAP/SAML), audit logs, encryption (in transit and at rest), regular backups with one-click recovery, and secure API policies (custom origin, IP firewalls). All endpoints have SSL certificates. Note: Some features may require enterprise plans or additional configuration.
Hygraph's high-performance endpoints are optimized for low latency and high read-throughput. The read-only cache endpoint delivers 3-5x latency improvement. API performance is actively measured and documented in the GraphQL Report 2024. Note: Performance may vary based on project scale and API usage patterns.
Hygraph provides API reference documentation, schema component guides, getting started tutorials, classic docs for legacy users, integration guides (e.g., Mux, Akeneo, Auth0), and AI feature documentation. All resources are available at Hygraph Documentation. Note: Some advanced guides may require technical background.
Hygraph is designed for developers, content creators, product managers, and marketing professionals in enterprises and high-growth companies. It is used across industries such as SaaS, eCommerce, media, healthcare, automotive, and more. Case studies include Samsung, Komax, AutoWeb, Voi, and Dr. Oetker. Note: Teams with highly specialized legacy CMS requirements may need to evaluate fit.
Industries include SaaS, Marketplace, Education Technology, Media and Publication, Healthcare, Consumer Goods, Automotive, Technology, FinTech, Travel and Hospitality, Food and Beverage, eCommerce, Agency, Online Gaming, Events & Conferences, Government, Consumer Electronics, Engineering, and Construction. See case studies for details. Note: Industry-specific features may vary.
Hygraph addresses operational inefficiencies (reducing developer dependency, modernizing legacy tech stacks, ensuring content consistency), financial challenges (lower operational costs, faster speed-to-market, scalability), and technical issues (simplified schema evolution, integration with third-party systems, optimized performance, improved localization and asset management). Note: Best fit for teams seeking modern, API-driven workflows; legacy CMS users may need to assess migration complexity.
Customers report developer dependency for content updates, legacy tech stack transition challenges, content inconsistency across regions, workflow inefficiencies, high operational costs, slow speed-to-market, scalability issues, complex schema evolution, integration difficulties, performance bottlenecks, and localization/asset management challenges. Hygraph's architecture and tools address these concerns. Note: Some pain points may persist if teams require highly specialized legacy features.
Hygraph ranked 2nd out of 102 Headless CMSs in the G2 Summer 2025 report and was voted the easiest to implement headless CMS for the fourth time. Case studies demonstrate proven ROI, such as Komax's 3x faster time-to-market and Samsung's 15% engagement improvement. Note: Detailed competitor comparisons not publicly documented; ask sales for specifics.
This page wast last updated on 12/12/2025 .
15%
Higher engagement rate
1/2
Expected page update turnaround time
10%
Estimated increase in new members
Samsung's Members platform was initially a mobile-only platform and was intended to keep Samsung customers engaged.
The D2C team of Samsung Electronics Germany (SEG), which is responsible for the website and its online shops for the German market, has taken on the Members platform, collaborating closely with Cheil on the project, an agency that works with Samsung globally for its technical digital environment management.
As the program grew, the CMS of the Members platform in place was no longer capable of meeting its needs. To keep their platform up-to-date and provide customers with a better digital experience, Samsung needs a flexible platform management solution.
The team has since been on a hunt to start a pilot to rebuild the Members platform.
Hygraph’s out of box support for GraphQL allows our frontend developers to concentrate on building features without involving backend developers for API adjustments. They can swiftly build and test queries inside Hygraph intuitive UI which allows us to flexibly shape the content models and test the outcome almost immediately in the frontend.
The Samsung Group is a multinational company, and the company owns the digital content management globally. As a company's local focus might not coincide with its global focus, it has historically been a challenge to provide local solutions for individual subsidiaries. Requesting new components is often time-consuming due to global governance issues.
It has been a problem especially if the requirements are so specific that the current template-based Enterprise CMS lacks the components to meet them.
Technically, managing the Members platform and updating content was difficult because of the static setup and code base of the CMS in place. It was impossible for editors to change content by themselves.
Cheil developers must handle all the changes, build local solutions statically, then package and upload them. It means that every update requires a local build pipeline and CMS deployment. For Samsung, that wasn't an ideal way to maximize resources.
Samsung is perhaps best known for its cutting-edge smartphone designs. Unsurprisingly, Samsung wanted to keep its mobile users happy. As a result, the Members program initially started with mobile apps only.
Nevertheless, Samsung also offers a wide range of electrical appliances. Once the team took over the program, they strived to make the rest of the users happy too. Relaunching the Members website and finding a more efficient way to provide information to users was evidently needed. This challenge could not be met by the CMS platform in place - replicating mobile app functionality would require many microservices, components not only rely on the content that needs to be created, but also on other APIs from the Members platform.
The Samsung team knew they had to come up with a way to deliver the local components faster to overcome the general global governance barrier, reduce the complexity of the architecture, and deliver more quickly on local requirements. Meanwhile, to improve the digital experience for website users, they need to replicate mobile app features efficiently into the website.
API-driven headless approaches seem to be the best choice here. The project also required a scalable, design-agnostic solution to deliver content in a flexible, single page application based on React.js.
Samsung needed a solution that enables the content team and the development team to work independently. Content managers and publishers should be able to handle the regular content relaunch so the developers can focus on adding features and improving the platform.
On the developer side, Cheil needed a scalable on-demand solution that could cover the technical requirements without additional infrastructure, reducing the cost of ownership for setup and operations. Therefore, Samsung will be able to leverage resources on the agency side better, save time, and implement content faster.
In light of the decreasing popularity of third-party cookies, Samsung was looking for alternative ways to engage with customers. Loyalty programs provide the best means of learning about users in this situation. Ideally, they should be able to gather user data through different touchpoints and then be able to predict better users' interests and deliver them personalized experiences.
The team realizes that it needs a flexible content model that meets all the requirements for building the customer knowledge base. Ultimately, the solution should increase customer engagement rate and encourage them to stay on the platform.
The Members platform is the core service in which all of the members' data is kept. It is integrated with the following services:
With the setup, it comes naturally for Samsung to rely on the API driven solution to fetch different information together and consolidate in the platform.
Samsung has chosen Hygraph for its API-driven headless approach. With the out of the box support for GraphQL, frontend developers can focus on building features without involving backend developers. With Hygraph, Samsung can now deliver content in a flexible, design-agnostic way.
With the modular and composable components, the content team and development team can also work independently that enables faster time to market. They no longer need to mold inflexible technologies, but were instead able to work with tools and microservices to build a composable Members platform.
By using Hygraph's content modeling feature, Samsung can create a clear content structure, model content, and create custom workflows. Samsung does not need to set up any additional infrastructure and can simply start the pilot. The team can easily grade the page and test different setups and models.
Onboarding was made easy with Hygraph's intuitive UI. With the easy-to-use interface, even new content managers and publishers can update content in no time, while developers can work on critical features and enhancements. For developers, they could build queries quickly and test them almost instantly, allowing them to shape content models flexibly.
Among other features, Samsung also liked the detailed developer resources and documentation for various tech stacks. The team was happy to find that Hygraph integrates easily with most modern tech stacks (React.js in their case). Last but not least, Hygraph's Customer Success Manager has also been a great help when needed.
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15%
Higher engagement rate
1/2
Expected page update turnaround time
10%
Estimated increase in new members
Samsung's Members platform was initially a mobile-only platform and was intended to keep Samsung customers engaged.
The D2C team of Samsung Electronics Germany (SEG), which is responsible for the website and its online shops for the German market, has taken on the Members platform, collaborating closely with Cheil on the project, an agency that works with Samsung globally for its technical digital environment management.
As the program grew, the CMS of the Members platform in place was no longer capable of meeting its needs. To keep their platform up-to-date and provide customers with a better digital experience, Samsung needs a flexible platform management solution.
The team has since been on a hunt to start a pilot to rebuild the Members platform.
Hygraph’s out of box support for GraphQL allows our frontend developers to concentrate on building features without involving backend developers for API adjustments. They can swiftly build and test queries inside Hygraph intuitive UI which allows us to flexibly shape the content models and test the outcome almost immediately in the frontend.
The Samsung Group is a multinational company, and the company owns the digital content management globally. As a company's local focus might not coincide with its global focus, it has historically been a challenge to provide local solutions for individual subsidiaries. Requesting new components is often time-consuming due to global governance issues.
It has been a problem especially if the requirements are so specific that the current template-based Enterprise CMS lacks the components to meet them.
Technically, managing the Members platform and updating content was difficult because of the static setup and code base of the CMS in place. It was impossible for editors to change content by themselves.
Cheil developers must handle all the changes, build local solutions statically, then package and upload them. It means that every update requires a local build pipeline and CMS deployment. For Samsung, that wasn't an ideal way to maximize resources.
Samsung is perhaps best known for its cutting-edge smartphone designs. Unsurprisingly, Samsung wanted to keep its mobile users happy. As a result, the Members program initially started with mobile apps only.
Nevertheless, Samsung also offers a wide range of electrical appliances. Once the team took over the program, they strived to make the rest of the users happy too. Relaunching the Members website and finding a more efficient way to provide information to users was evidently needed. This challenge could not be met by the CMS platform in place - replicating mobile app functionality would require many microservices, components not only rely on the content that needs to be created, but also on other APIs from the Members platform.
The Samsung team knew they had to come up with a way to deliver the local components faster to overcome the general global governance barrier, reduce the complexity of the architecture, and deliver more quickly on local requirements. Meanwhile, to improve the digital experience for website users, they need to replicate mobile app features efficiently into the website.
API-driven headless approaches seem to be the best choice here. The project also required a scalable, design-agnostic solution to deliver content in a flexible, single page application based on React.js.
Samsung needed a solution that enables the content team and the development team to work independently. Content managers and publishers should be able to handle the regular content relaunch so the developers can focus on adding features and improving the platform.
On the developer side, Cheil needed a scalable on-demand solution that could cover the technical requirements without additional infrastructure, reducing the cost of ownership for setup and operations. Therefore, Samsung will be able to leverage resources on the agency side better, save time, and implement content faster.
In light of the decreasing popularity of third-party cookies, Samsung was looking for alternative ways to engage with customers. Loyalty programs provide the best means of learning about users in this situation. Ideally, they should be able to gather user data through different touchpoints and then be able to predict better users' interests and deliver them personalized experiences.
The team realizes that it needs a flexible content model that meets all the requirements for building the customer knowledge base. Ultimately, the solution should increase customer engagement rate and encourage them to stay on the platform.
The Members platform is the core service in which all of the members' data is kept. It is integrated with the following services:
With the setup, it comes naturally for Samsung to rely on the API driven solution to fetch different information together and consolidate in the platform.
Samsung has chosen Hygraph for its API-driven headless approach. With the out of the box support for GraphQL, frontend developers can focus on building features without involving backend developers. With Hygraph, Samsung can now deliver content in a flexible, design-agnostic way.
With the modular and composable components, the content team and development team can also work independently that enables faster time to market. They no longer need to mold inflexible technologies, but were instead able to work with tools and microservices to build a composable Members platform.
By using Hygraph's content modeling feature, Samsung can create a clear content structure, model content, and create custom workflows. Samsung does not need to set up any additional infrastructure and can simply start the pilot. The team can easily grade the page and test different setups and models.
Onboarding was made easy with Hygraph's intuitive UI. With the easy-to-use interface, even new content managers and publishers can update content in no time, while developers can work on critical features and enhancements. For developers, they could build queries quickly and test them almost instantly, allowing them to shape content models flexibly.
Among other features, Samsung also liked the detailed developer resources and documentation for various tech stacks. The team was happy to find that Hygraph integrates easily with most modern tech stacks (React.js in their case). Last but not least, Hygraph's Customer Success Manager has also been a great help when needed.
Be the first to know about releases and industry news and insights.