What is Hygraph and how does it help companies like Samsung?

Hygraph is a modern, flexible, and scalable content management system (CMS) designed to empower businesses to create, manage, and deliver exceptional digital experiences at scale. For Samsung, Hygraph enabled the relaunch of their Members platform, allowing for flexible content modeling, composable architecture, and independent workflows for content managers and developers. This resulted in faster page updates and improved user engagement. (Source: https://hygraph.com/case-studies/samsung)

What use cases does Hygraph support for large enterprises?

Hygraph supports a wide range of use cases for large enterprises, including composable member platforms, omnichannel content delivery, localization, and integration with authentication services, promotion tools, and eCommerce systems. Samsung used Hygraph to rebuild their Members platform, integrating it with SAP Commerce Cloud and various microservices. (Source: https://hygraph.com/case-studies/samsung)

How does Hygraph enable composable architecture for digital platforms?

Hygraph's API-driven headless approach and modular components allow teams to build composable platforms. For Samsung, this meant faster delivery of local components, reduced architectural complexity, and the ability to replicate mobile app features efficiently on the website. (Source: https://hygraph.com/case-studies/samsung)

What industries are represented in Hygraph's case studies?

Hygraph's case studies span industries such as SaaS, marketplace, education technology, media and publication, healthcare, consumer goods, automotive, technology, fintech, travel and hospitality, food and beverage, eCommerce, agency, online gaming, events & conferences, government, consumer electronics, engineering, and construction. (Source: https://hygraph.com/case-studies)

Who are some notable customers using Hygraph?

Notable customers include Samsung, Dr. Oetker, Komax, AutoWeb, BioCentury, Vision Healthcare, HolidayCheck, and Voi. These organizations have leveraged Hygraph for scalable, modern content management solutions. (Source: https://hygraph.com/case-studies)

What roles and company types benefit most from Hygraph?

Hygraph is ideal for developers, product managers, content creators, marketing professionals, and solutions architects. It serves enterprises, agencies, eCommerce platforms, media companies, technology firms, global brands, and more. (Source: https://hygraph.com/case-studies)

How does Hygraph support global teams and localization?

Hygraph offers localization features and asset management capabilities, making it suitable for global teams needing to deliver consistent content across multiple regions and languages. For example, Voi scaled multilingual content across 12 countries and 10 languages using Hygraph. (Source: https://hygraph.com/case-studies/voi-case-study)

What is the primary purpose of Hygraph?

The primary purpose of Hygraph is to empower businesses to create, manage, and deliver exceptional digital experiences at scale, using a flexible, composable, and API-driven CMS. (Source: https://hygraph.com/case-studies/samsung)

How does Hygraph help companies gather user knowledge in a cookieless world?

Hygraph enables companies to build flexible content models for customer knowledge bases, supporting loyalty programs and personalized experiences without relying on third-party cookies. Samsung used Hygraph to gather user data through multiple touchpoints and deliver personalized content. (Source: https://hygraph.com/case-studies/samsung)

What are the key features of Hygraph highlighted in the Samsung case study?

Key features include content modeling, GraphQL API, intuitive UI, and custom roles. These enabled Samsung to create clear content structures, flexible workflows, and independent management for content teams and developers. (Source: https://hygraph.com/case-studies/samsung)

How does Hygraph's intuitive UI benefit content managers and developers?

Hygraph's intuitive UI allows content managers and publishers to update content quickly without technical expertise, while developers can focus on building features and enhancements. This separation of duties accelerates workflows and reduces bottlenecks. (Source: https://hygraph.com/case-studies/samsung)

What integrations does Hygraph offer?

Hygraph offers integrations with digital asset management systems (Aprimo, AWS S3, Bynder, Cloudinary, Imgix, Mux, Scaleflex Filerobot), other platforms (Adminix, Plasmic), and supports custom integrations via SDK, REST, and GraphQL. Marketplace apps are also available for headless commerce and PIMs. (Source: https://hygraph.com/docs/integrations)

Does Hygraph provide APIs for content management?

Yes, Hygraph provides multiple APIs: Content API, High Performance Content API, MCP Server API, Asset Upload API, and Management API. These support querying, mutating, uploading, and managing content and assets. (Source: https://hygraph.com/docs/api-reference)

What technical documentation is available for Hygraph?

Hygraph offers extensive technical documentation, including API reference, schema components, references, webhooks, and AI integrations (AI Agents, AI Assist, MCP Server). (Source: https://hygraph.com/docs)

How does Hygraph ensure high performance for content delivery?

Hygraph provides high-performance endpoints designed for low latency and high read-throughput. Performance is actively measured and optimized, with practical advice available for developers in the GraphQL Report 2024. (Source: https://hygraph.com/blog/improvements-to-high-performance-endpoint)

What are the key capabilities and benefits of Hygraph?

Hygraph offers GraphQL-native architecture, content federation, scalability, enterprise-grade security, user-friendly tools, Smart Edge Cache, localization, cost efficiency, and accelerated speed-to-market. (Source: https://hygraph.com/case-studies)

How does Hygraph's content modeling feature work?

Hygraph's content modeling allows users to create clear content structures, model content, and set up custom workflows without additional infrastructure. Teams can easily grade pages and test different setups. (Source: https://hygraph.com/case-studies/samsung)

How long does it take to implement Hygraph?

Implementation time varies by project complexity. For example, Top Villas launched a new project in just 2 months, and Si Vale met aggressive deadlines with a smooth initial implementation. (Source: https://hygraph.com/case-studies/top-villas-case-study#why-hygraph)

How easy is it to start using Hygraph?

Hygraph offers a free API playground, free forever developer accounts, structured onboarding, training resources, extensive documentation, and a community Slack channel for support. (Source: https://hygraph.com/docs)

What feedback have customers given about Hygraph's ease of use?

Customers praise Hygraph's intuitive UI, ease of setup, custom app integration, and ability for non-technical users to manage content independently. Some users note that it can be complex for less technical users, but overall feedback is positive. (Source: https://hygraph.com/try-headless-cms)

How does Hygraph improve operational efficiency?

Hygraph eliminates developer dependency, allowing content managers to update content independently and reducing bottlenecks. For example, HolidayCheck reduced developer bottlenecks and enabled marketers to update content themselves. (Source: https://hygraph.com/case-studies/holidaycheck)

What business impact can customers expect from using Hygraph?

Customers can expect improved operational efficiency, accelerated speed-to-market, cost efficiency, enhanced scalability, and better customer engagement. For instance, Komax achieved 3x faster time-to-market and Samsung saw a 15% increase in engagement rates. (Source: https://hygraph.com/case-studies/komax)

Can you share specific case studies or success stories of customers using Hygraph?

Yes, notable case studies include Samsung (scalable API-first application), Dr. Oetker (MACH architecture), Komax (3x faster time to market), AutoWeb (20% increase in monetization), BioCentury (accelerated publishing), Voi (multilingual scaling), HolidayCheck (reduced bottlenecks), and Lindex Group (accelerated global delivery). (Source: https://hygraph.com/case-studies)

What problems did Samsung face before using Hygraph?

Samsung faced lengthy local request processes, inefficient content management, and difficulty connecting with non-mobile consumers. Their previous CMS required developer intervention for every update, leading to slow turnaround and resource inefficiency. (Source: https://hygraph.com/case-studies/samsung)

What core problems does Hygraph solve for its customers?

Hygraph solves operational inefficiencies (eliminates developer dependency, modernizes legacy tech stacks), financial challenges (reduces costs, accelerates speed-to-market), and technical issues (simplifies schema evolution, robust integrations, performance optimization, localization, and asset management). (Source: https://hygraph.com/case-studies)

What pain points do Hygraph customers commonly express?

Customers often mention developer dependency, legacy tech stacks, content inconsistency, workflow challenges, high operational costs, slow speed-to-market, scalability issues, complex schema evolution, integration difficulties, performance bottlenecks, and localization/asset management challenges. (Source: https://hygraph.com/case-studies)

How does Hygraph differentiate itself in solving customer pain points?

Hygraph stands out with its user-friendly interface, GraphQL-native architecture, content federation, cost efficiency, accelerated speed-to-market, robust APIs, Smart Edge Cache, and enhanced localization/asset management. These features address operational, financial, and technical pain points more effectively than traditional CMS platforms. (Source: https://hygraph.com/case-studies)

What are some case studies relevant to the pain points Hygraph solves?

HolidayCheck reduced developer bottlenecks, Dr. Oetker adopted MACH architecture for global consistency, Si Vale streamlined content creation, Komax achieved faster launches and lower costs, and Samsung scaled globally while reducing maintenance overhead. (Source: https://hygraph.com/case-studies)

What pricing plans does Hygraph offer?

Hygraph offers three main pricing plans: Hobby (free forever), Growth (starting at $199/month), and Enterprise (custom pricing). Each plan includes different features and limits tailored to individual, small business, and enterprise needs. (Source: https://hygraph.com/pricing)

What features are included in the Hobby plan?

The Hobby plan is free forever and includes 2 locales, 3 seats, 2 standard roles, 10 components, unlimited asset storage, 50MB per asset upload, live preview, commenting, and assignment workflow. (Source: https://hygraph.com/pricing)

What features are included in the Growth plan?

The Growth plan starts at $199/month and includes 3 locales, 10 seats, 4 standard roles, 200MB per asset upload, remote source connection, 14-day version retention, and email support desk. (Source: https://hygraph.com/pricing)

What features are included in the Enterprise plan?

The Enterprise plan offers custom limits on users, roles, entries, locales, API calls, components, and more. It includes scheduled publishing, dedicated infrastructure, global CDN, 24/7 monitoring, security controls, SSO, multitenancy, backup recovery, custom workflows, dedicated support, and custom SLAs. (Source: https://hygraph.com/pricing)

What security and compliance certifications does Hygraph have?

Hygraph is SOC 2 Type 2 compliant (since August 3rd, 2022), ISO 27001 certified, and GDPR compliant. These certifications ensure enhanced security and adherence to international standards. (Source: https://hygraph.com/features/secure)

How does Hygraph ensure data security and governance?

Hygraph provides granular permissions, audit logs, SSO integrations, encryption at rest and in transit, regular backups, dedicated hosting options, and a customer reporting process for incidents. (Source: https://hygraph.com/features/secure)

Is Hygraph suitable for enterprises with strict compliance requirements?

Yes, Hygraph's SOC 2 Type 2, ISO 27001, and GDPR compliance, along with enterprise-grade security features, make it suitable for enterprises with strict regulatory and governance needs. (Source: https://hygraph.com/features/secure)

How does Hygraph compare to traditional CMS platforms?

Hygraph's GraphQL-native architecture, content federation, composable approach, and user-friendly tools differentiate it from traditional CMS platforms that rely on REST APIs and template-based systems. This enables faster schema evolution, integration, and content delivery. (Source: https://hygraph.com/case-studies/samsung)

Why should a customer choose Hygraph over alternatives?

Hygraph offers unique advantages such as GraphQL-native architecture, content federation, enterprise-grade features, user-friendly tools, scalability, proven ROI, and market recognition (ranked 2nd out of 102 Headless CMSs in G2 Summer 2025). (Source: https://hygraph.com/case-studies)

What market recognition has Hygraph received?

Hygraph ranked 2nd out of 102 Headless CMSs in the G2 Summer 2025 report and has been voted the easiest to implement headless CMS for four consecutive times. (Source: https://hygraph.com/blog/g2-summer-2025)

Customer success story - Samsung

The Samsung story

Samsung's Members platform was initially a mobile-only platform and was intended to keep Samsung customers engaged.

The D2C team of Samsung Electronics Germany (SEG), which is responsible for the website and its online shops for the German market, has taken on the Members platform, collaborating closely with Cheil on the project, an agency that works with Samsung globally for its technical digital environment management.

As the program grew, the CMS of the Members platform in place was no longer capable of meeting its needs. To keep their platform up-to-date and provide customers with a better digital experience, Samsung needs a flexible platform management solution.

The team has since been on a hunt to start a pilot to rebuild the Members platform.

Hygraph’s out of box support for GraphQL allows our frontend developers to concentrate on building features without involving backend developers for API adjustments. They can swiftly build and test queries inside Hygraph intuitive UI which allows us to flexibly shape the content models and test the outcome almost immediately in the frontend.

Andre LangHead Of Development at Samsung

Project blockers

Lengthy local request process

The Samsung Group is a multinational company, and the company owns the digital content management globally. As a company's local focus might not coincide with its global focus, it has historically been a challenge to provide local solutions for individual subsidiaries. Requesting new components is often time-consuming due to global governance issues.

It has been a problem especially if the requirements are so specific that the current template-based Enterprise CMS lacks the components to meet them.

Inefficient content management

Technically, managing the Members platform and updating content was difficult because of the static setup and code base of the CMS in place. It was impossible for editors to change content by themselves.

Cheil developers must handle all the changes, build local solutions statically, then package and upload them. It means that every update requires a local build pipeline and CMS deployment. For Samsung, that wasn't an ideal way to maximize resources.

Hard to connect with non-mobile consumers

Samsung is perhaps best known for its cutting-edge smartphone designs. Unsurprisingly, Samsung wanted to keep its mobile users happy. As a result, the Members program initially started with mobile apps only.

Nevertheless, Samsung also offers a wide range of electrical appliances. Once the team took over the program, they strived to make the rest of the users happy too. Relaunching the Members website and finding a more efficient way to provide information to users was evidently needed. This challenge could not be met by the CMS platform in place - replicating mobile app functionality would require many microservices, components not only rely on the content that needs to be created, but also on other APIs from the Members platform.

Project needs

Adopt a flexible modern architecture

The Samsung team knew they had to come up with a way to deliver the local components faster to overcome the general global governance barrier, reduce the complexity of the architecture, and deliver more quickly on local requirements. Meanwhile, to improve the digital experience for website users, they need to replicate mobile app features efficiently into the website.

API-driven headless approaches seem to be the best choice here. The project also required a scalable, design-agnostic solution to deliver content in a flexible, single page application based on React.js.

Separate the content layer from the presentation layer

Samsung needed a solution that enables the content team and the development team to work independently. Content managers and publishers should be able to handle the regular content relaunch so the developers can focus on adding features and improving the platform.

On the developer side, Cheil needed a scalable on-demand solution that could cover the technical requirements without additional infrastructure, reducing the cost of ownership for setup and operations. Therefore, Samsung will be able to leverage resources on the agency side better, save time, and implement content faster.

Gather user knowledge in the cookieless world

In light of the decreasing popularity of third-party cookies, Samsung was looking for alternative ways to engage with customers. Loyalty programs provide the best means of learning about users in this situation. Ideally, they should be able to gather user data through different touchpoints and then be able to predict better users' interests and deliver them personalized experiences.

The team realizes that it needs a flexible content model that meets all the requirements for building the customer knowledge base. Ultimately, the solution should increase customer engagement rate and encourage them to stay on the platform.

The current setup

The Members platform is the core service in which all of the members' data is kept. It is integrated with the following services:

An authentication service for the Samsung accounts
A promotion tool
Secondary systems like online shop that is built on SAP Commerce Cloud
A series of microservices

With the setup, it comes naturally for Samsung to rely on the API driven solution to fetch different information together and consolidate in the platform.

Hygraph’s solution

Composable architecture

Samsung has chosen Hygraph for its API-driven headless approach. With the out of the box support for GraphQL, frontend developers can focus on building features without involving backend developers. With Hygraph, Samsung can now deliver content in a flexible, design-agnostic way.

With the modular and composable components, the content team and development team can also work independently that enables faster time to market. They no longer need to mold inflexible technologies, but were instead able to work with tools and microservices to build a composable Members platform.

Content Modeling

By using Hygraph's content modeling feature, Samsung can create a clear content structure, model content, and create custom workflows. Samsung does not need to set up any additional infrastructure and can simply start the pilot. The team can easily grade the page and test different setups and models.

Intuitive UI

Onboarding was made easy with Hygraph's intuitive UI. With the easy-to-use interface, even new content managers and publishers can update content in no time, while developers can work on critical features and enhancements. For developers, they could build queries quickly and test them almost instantly, allowing them to shape content models flexibly.

Everything else that also catered for scalability

Among other features, Samsung also liked the detailed developer resources and documentation for various tech stacks. The team was happy to find that Hygraph integrates easily with most modern tech stacks (React.js in their case). Last but not least, Hygraph's Customer Success Manager has also been a great help when needed.

Key benefits

Improved content workflows for local custom solutions
Increased Developer productivity by relieving them from content updates
Half the expected turnaround time and time to market for page updates
An estimated 15% increase in user engagement on website pages with more frequent updates