Glossary
A Knowledge Hub for Digital Experience Optimization
Our glossary is a knowledge hub for the most commonly used personalization, experimentation, and experience optimization terminology
A/B Testing
A/B testing compares two versions to optimize user experience and make data-driven decisions, enhancing metrics like conversion rates.
API
APIs enable seamless communication between software, fostering innovation and efficiency in tech development.
API Playground
API Playgrounds offer an interactive environment for developers to test, learn, and refine API integrations, enhancing usability and innovation.
Atomic Deploys
Atomic deploys ensure all parts of an application update simultaneously, enhancing reliability and minimizing downtime for seamless updates.
Audit Logs
Audit logs are crucial for security, compliance, and operational efficiency, tracking user activities and system changes in detail.
Authentication
Authentication verifies user identities, safeguarding access to systems with methods ranging from passwords to biometrics.
Backend
The backend is the unseen engine of web apps, handling data, business logic, and server interactions, ensuring seamless user experiences.
Best-of-breed
Best-of-breed software strategy selects top solutions in each category for peak performance and innovation, balancing integration challenges.
Cache
Caching enhances performance by storing frequently accessed data, reducing load times and system strain for faster, more efficient operations.
CDN
CDNs enhance web performance by caching content near users, reducing latency, boosting speed, and ensuring reliable, secure delivery.
Client
Clients in software interact with servers to request services, pivotal for efficient, scalable, and user-friendly application architectures.
Command-Line Interface (CLI)
CLIs offer precision and control for tasks, making them a preferred tool for developers and system admins despite their steep learning curve.
Composable Architecture
Composable architecture boosts agility and innovation by using modular components that ensure scalability, flexibility, and rapid adaptability.
Content
CMS content includes text, media, and dynamic elements managed to enhance engagement and ensure seamless delivery across various platforms.
Content API
Content APIs facilitate dynamic content management across platforms, enhancing flexibility and integration for a seamless digital experience.
Content Entry
Content entries in a CMS are structured units of text, media, and metadata that facilitate efficient content creation, management, and delivery.
Content Federation
Content federation integrates data from multiple sources into a single view, enhancing access and collaboration without moving the original content.
Content Hub
Content hubs centralize management of diverse media, enhancing efficiency, consistency, and collaboration across digital channels.
Content Model
Content models structure and define data within CMSs, enhancing consistency, scalability, and efficient management across digital platforms.
Content Silo
Content silos limit SEO and user navigation, but content federation integrates these silos, enhancing access and management across platforms.
Data Center
Data centers are vital facilities that house critical IT operations, ensuring high availability, security, and performance for hosted services.
Decoupled CMS
A decoupled CMS separates content management from presentation, enhancing flexibility, security, and multi-platform content delivery.
Dedicated Infrastructure
Dedicated infrastructure offers exclusive, customizable computing resources for optimal performance, security, and regulatory compliance.
Digital Asset Management
Digital Asset Management centralizes, organizes, and streamlines access to digital media, enhancing efficiency and ensuring brand consistency.
Digital Experience Platform (DXP)
DXPs streamline management of digital experiences across channels, enhancing customer engagement with integrated content, analytics, and CRM tools.
Directives
GraphQL directives customize query execution and schema behavior, enhancing API flexibility and enabling dynamic data handling and authorization.
Enumeration
GraphQL enumerations enhance API reliability by restricting fields to predefined values, simplifying validation and improving documentation.
Environments
Hygraph environments enable safe schema testing and development in isolated instances, ensuring production stability while refining project changes.