In Forrester's latest "Now Tech" report on Agile CMS Platforms, Q2 2022, Nick Barber shares an overview of 31 Agile CMS vendors, and dives into what value one should expect when selecting a new CMS vendor.
According to Forrester, an Agile CMS is “a platform that allows all users — developers, creatives, marketers, and business users — to collaboratively create and deploy content-driven digital experiences to omnichannel touchpoints and then gain insights from the results.”
Intended for organizations looking to improve their agility and scale with digital experience platforms, this report highlights the leading vendors in the CMS space and explores the benefits that an Agile CMS approach brings to digital leaders from varied backgrounds such as commerce, content, marketing, and data.
The scope of this report segmented the vendors in this market based on agile CMS revenue, geographical presence and vertical market-focus, providing relevant insights to companies looking to implement a new CMS vendor.
Forrester recognizes Hygraph's presence primarily across the Commerce, Media, and Utilities segments, with a geographical split in customer base by revenue between North America (45%), Latin America (15%), EMEA (30%), and APAC (10%). Furthermore, the report highlights our vertical market presence by revenue with a core focus on data-heavy application content and product use-cases with customers such as 2U, Burrow, and Telenor - who are using Hygraph to federate their stacks and deliver modern digital experiences via a unified GraphQL endpoint.
Overall, the report will help digital leaders identify a suitable Agile Content Management System (CMS) provider that fulfills their business goals from a wide variety of vendors. It will also help organizations comprehend how a composable architecture with best-of-breed APIs can help them in creating consistent customer experiences to enable modern digital operations that accelerate their business model.
Being listed as a trusted CMS vendor comes as validation for us as we continue with our commitment to defining better API-first approaches to build composable MACH-first architectures.
Access the full report - Now Tech: Agile Content Management Systems, Q2 2021.
A free Wi-Fi enthusiast and pizza purist, Ronak is the VP of Marketing at Hygraph. He's also the co-creator of Build Your DXP and co-author of the Composable Architectures for Digital Experiences in the Enterprise report. He also maintains curated resources for marketers on awesome-marketing and awesome-developer-marketing.