Frequently Asked Questions

Product Information

What is Hygraph?

Hygraph is a headless CMS (Content Management System) that powers mission-critical applications with a modern API approach. It enables organizations to innovate faster and at lower cost, whether building content-rich applications, managing large product catalogs, or handling internal knowledge management systems. Hygraph is headquartered in Berlin, Germany, and serves over 400 customers globally, including Dr. Oetker, Shure, Samsung, and Philips. [Source]

What is the primary purpose of Hygraph and how does it address specific business needs?

Hygraph's primary purpose is to unify data and enable content federation, allowing businesses to create impactful digital experiences. Its GraphQL-native architecture removes traditional content management pain points, offering scalability, flexibility, and efficient data querying. [Source]

Features & Capabilities

What are the key features and capabilities of Hygraph?

Hygraph offers a GraphQL-native architecture, content federation, scalability, and a modern API-first approach. Key features include rapid content delivery, integrations with leading platforms (e.g., Netlify, Vercel, Shopify, AWS S3, Cloudinary), and support for localization, digital asset management, personalization, and AI. Hygraph also provides robust security features, including SSO, audit logs, encryption, and sandbox environments. [Source]

Does Hygraph provide an API?

Yes, Hygraph provides a powerful GraphQL API that allows you to fetch and manage content efficiently. Learn more.

What integrations does Hygraph support?

Hygraph supports a wide range of integrations, including Netlify, Vercel, BigCommerce, commercetools, Shopify, Lokalise, Crowdin, EasyTranslate, Smartling, Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot, Ninetailed, AltText.ai, Adminix, and Plasmic. See the full list.

How does Hygraph ensure performance and optimized content delivery?

Hygraph emphasizes optimized content delivery performance, which directly impacts user experience, engagement, and search engine rankings. Rapid content distribution and responsiveness help reduce bounce rates and increase conversions. [Source]

Pricing & Plans

What is Hygraph's pricing model?

Hygraph offers a free forever Hobby plan, a Growth plan starting at $199/month, and custom Enterprise plans. For more details, visit the pricing page.

Security & Compliance

What security and compliance certifications does Hygraph have?

Hygraph is SOC 2 Type 2 compliant, ISO 27001 certified, and GDPR compliant. These certifications ensure high levels of data protection and security. [Source]

How does Hygraph protect sensitive data?

Hygraph provides enterprise-grade security features such as SSO integrations, audit logs, encryption at rest and in transit, and sandbox environments to protect sensitive data and meet regulatory standards. [Source]

Use Cases & Benefits

Who can benefit from using Hygraph?

Hygraph is ideal for developers, IT decision-makers, content creators, project/program managers, agencies, solution partners, and technology partners. It is especially beneficial for modern software companies, enterprises looking to modernize their technologies, and brands aiming to scale across geographies or re-platform from traditional solutions. [Source]

What business impact can customers expect from using Hygraph?

Customers can expect significant business impacts, including time-saving through streamlined workflows, ease of use with an intuitive interface, faster speed-to-market for digital products, and enhanced customer experience through consistent and scalable content delivery. [Source]

What industries are represented in Hygraph's case studies?

Hygraph's case studies cover industries such as food and beverage, consumer electronics, automotive, healthcare, travel and hospitality, media and publishing, eCommerce, SaaS, marketplace, education technology, and wellness and fitness. [Source]

Can you share some customer success stories with Hygraph?

Yes. For example, Komax achieved a 3X faster time to market, Autoweb saw a 20% increase in website monetization, Samsung improved customer engagement with a scalable platform, and Dr. Oetker enhanced their digital experience using MACH architecture. See more success stories.

Pain Points & Solutions

What problems does Hygraph solve?

Hygraph addresses operational pains (e.g., reliance on developers for content updates, outdated tech stacks, conflicting needs from global teams, clunky user experiences), financial pains (e.g., high operational costs, slow speed-to-market, expensive maintenance, scalability challenges), and technical pains (e.g., boilerplate code, overwhelming queries, evolving schemas, cache problems, OpenID integration challenges). [Source]

How does Hygraph solve these pain points?

Hygraph provides an intuitive interface for non-technical users, modernizes outdated systems with its GraphQL-native, API-first architecture, ensures consistent branding across regions, and streamlines workflows to reduce costs and speed up project delivery. It also simplifies development by reducing boilerplate code and streamlining query management. [Source]

What KPIs and metrics are associated with the pain points Hygraph solves?

Key metrics include time saved on content updates, number of updates made without developer intervention, system uptime, speed of deployment, consistency in content across regions, user satisfaction scores, reduction in operational costs, ROI on CMS investment, time to market for new products, maintenance costs, and scalability metrics. [Source]

Partner Network

What is the Hygraph Partner Network?

The Hygraph Partner Network offers seamless integrated solutions tailored to unique business needs. Partners can access resources, collaborate on innovative services and technology, and fulfill client specifications faster and with ease. [Source]

How can I join the Hygraph Partner Network?

To join the Hygraph Partner Network, you can contact the Partner team directly. The program offers opportunities to join as a partner and access resources through the Partner Portal. [Source]

What is the significance of Hygraph's partnership with Macaw?

Macaw is a system integrator and digital agency specializing in digital marketing, eCommerce, data, and AI. The partnership with Hygraph enables organizations to integrate new services, applications, and technologies without disrupting existing workflows, accelerating digital transformation and providing enhanced agility, scalability, and innovation. [Source]

Support & Implementation

What support is available to Hygraph customers?

Hygraph offers 24/7 support via chat, email, and phone. Enterprise customers receive dedicated onboarding and expert guidance. All users have access to detailed documentation, video tutorials, and a community Slack channel. [Source]

How easy is it to get started with Hygraph?

Customers can get started easily by signing up for a free-forever account. Resources such as documentation, video tutorials, and onboarding guides are available to help users navigate the platform. For example, Top Villas launched a new project in just 2 months from the initial touchpoint. [Source]

What training and technical support does Hygraph provide for onboarding?

Hygraph provides 24/7 support, onboarding sessions for enterprise customers, training resources such as video tutorials, documentation, webinars, and Customer Success Managers to guide users during onboarding. [Source]

Customer Proof

Who are some of Hygraph's customers?

Hygraph's customers include Sennheiser, Holidaycheck, Ancestry, Samsung, Dr. Oetker, Epic Games, Bandai Namco, Gamescom, Leo Vegas, and Clayton Homes. [Source]

What feedback have customers given about Hygraph's ease of use?

Customers have praised Hygraph for its ease of use and intuitive interface, noting that it is 'super easy to set up and use' and that 'even non-technical users can start using it right away.' The user interface is described as logical and user-friendly. [Source]

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Hygraph partners with Macaw to offer businesses leading-edge composable architecture solutions

Hygraph and Macaw have partnered to supply organizations with the expertise to easily integrate new services, applications and technologies without disrupting existing workflows.
Cristina Mitroi

Written by Cristina 

Apr 04, 2024
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We are thrilled to announce our partnership with Macaw, a dynamic digital service provider operating in Germany, the Netherlands and Lithuania. Specializing in digital marketing, eCommerce, data & AI, business & cloud applications, composable architecture and user experience design, Macaw empowers major organizations by seamlessly blending creativity, data, and technology. Through this collaboration, we aim to accelerate digital transformation, offering companies enhanced agility, scalability, and relevance for both their customers and employees.

The collaboration between Macaw and Hygraph focuses on harnessing the power of composability and MACH architecture to provide a dynamic and future-proof solution for businesses seeking a competitive edge in the digital landscape. Macaw is expanding their solutions to include MACH architecture, and we are proud to be among the first partners to design and implement composable solutions with them. 

Our partnership will bring flexibility, scalability, and innovation to our customers. Our joint solutions will be designed to scale effortlessly, ensuring that the digital infrastructure can seamlessly expand as businesses grow to meet new requirements. Also, embracing a composable architecture allows for quick and efficient innovation. Organizations using our combined expertise can easily integrate new services, applications, and technologies without disrupting existing workflows.

We are proud to be at the forefront of Macaw's expansion into composable architecture, serving as pioneers in designing and implementing solutions that redefine flexibility, scalability, and innovation. Together, we're shaping a future where MACH architecture empowers businesses to evolve seamlessly, creating leading-edge products that stand the test of digital transformation.
Caryn JervisHead of Partnerships at Hygraph

The CMS market is evolving rapidly, and the expectations and requirements for digital solutions in terms of efficiency, speed, and simplicity are constantly growing for us, our clients, and their customers. Therefore we are thrilled to announce our partnership with Hygraph.

Hygraph is a perfect addition to our portfolio for headless CMS solutions, as they are part of the MACH Alliance and the future-proof "best-of-breed" approach. Their headless CMS solution offers user-friendly UI as well as efficient content capabilities and remote data sources to pave the way to a composable architecture and reduce the time-to-value for our clients.

Christopher LoosService Line Manager Digital Experience at Macaw

#About Macaw

Macaw is a unique combination of a system integrator and a digital agency. With a wide range of services encompassing digital marketing, eCommerce, data and AI, they can meet any challenge and really contribute to the success of an organization. In addition to implementing and maintaining technology, the Macaw team also helps companies with strategy, design, adoption, further development and optimization.

Macaw has over 400 employees working from the head office in the Netherlands, but also from offices in Germany and Lithuania, and helps clients like Heineken, Deutsche Telekom, Eneco, Henkel, L’Oréal to be successful.  To find out more, visit macaw.net.

#About Hygraph

Unlock your content’s full potential with Hygraph, the headless CMS powering mission-critical applications. Hygraph’s modern API approach allows organizations to innovate faster and at lower cost, whether it’s building content-rich applications, or managing large product catalogs or internal knowledge management systems.

Hygraph is headquartered in Berlin, Germany, and currently works with 400+ customers globally, including Dr.Oetker, Shure, Samsung, and Philips.

Blog Author

Cristina Mitroi

Cristina Mitroi

Partnerships Marketing Manager

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