We are pleased to announce our new partnership and integration with commercetools, the leading digital commerce software provider whose portfolio of powerful, flexible, scalable solutions support next-generation commerce needs.

commercetools is used by brands such as Audi, Danone and Bang & Olufsen, offering unrivaled levels of flexibility by connecting to all frontends and third-party applications.

As co-founders of the MACH Alliance, of which Hygraph is also a proud member, commercetools is the creator of headless commerce, which is the concept of decoupling the backend from the frontend disrupted the industry status quo, creating a new standard for eCommerce.

Hygraph and commercetools share a vision of freeing companies from vendor lock-in by allowing them to choose only the best of breed services they want and need.

With our integration and strategic partnership, we are working towards offering our customers the freedom and scalability that will allow them to remain competitive, reduce costs or increase speed and agility across their organizations.

#Integrate Hygraph with commercetools

The integration allows our mutual customers to bring commercetools product information to their Hygraph projects, making their development work easier and faster.

The commercetools application for Hygraph lets editors quickly add products, variants, and/or categories directly from their commercetools account and reference them in Hygraph, streamlining their work.

Integrating commercetools with Hygraph helps in quick delivery, uses minimal resources and can be further expanded upon for more specific use cases.

To get started, go to our marketplace to install the commercetools app.

If you’d like to develop your own app, you can get started with the app framework here.

#About commercetools

The inventor of headless commerce, commercetools is an innovative technology disruptor that has established itself as an industry-leading eCommerce software provider. Today, some of the world’s most iconic brands and growth-focused businesses trust commercetools to provide powerful, flexible, scalable solutions that support their ever-evolving digital commerce needs. As the visionaries leading the modern MACH (Microservices-based, API-first, Cloud-native and Headless) architecture movement, commercetools provides customers with the agility to innovate and iterate on the fly, merge on and off-line channels, drive higher revenue and future-proof their eCommerce business.

Based in Munich, Germany, with offices in Europe, Asia and the United States, commercetools is singularly focused on leading a future of limitless commerce possibilities.

#About Hygraph

Hygraph is the enterprise-grade federated content platform that enables ambitious digital products at scale. With the industry's most versatile GraphQL content API and a novel approach to external data sourcing, the federated content platform enables use cases beyond existing market solutions. Its capabilities can be extended as a database highly optimized for structured content, while giving content creators the tools to build their ultimate content pipeline.

Hygraph is headquartered in Berlin, Germany, and is currently enabling 400+ customers across the world including Dr.Oetker, Shure, Samsung and Philips to rapidly build and deliver tomorrow's connected digital experiences at scale.