Top 11 omnichannel commerce solutions in 2025

As customers move swiftly between online and in-store experiences, businesses must keep up. Companies that adopt a true omnichannel commerce approach are in for tangible benefits. One study showed 89% higher customer retention and a 287% increase in purchase rates compared to single-channel approaches.

In this article, we profile the top 11 omnichannel commerce solutions that enable seamless shopping across all channels. We’ll also break down the key features to look for and best implementation practices.

#Understanding omnichannel commerce solutions

Omnichannel commerce software integrates multiple customer touchpoints, such as online stores, mobile apps, social media, and brick-and-mortar stores, into one unified system.

The ultimate goal of it is a seamless and consistent experience for shoppers.

For example, a shopper might research a product on their phone, test it in a store, and purchase it later on a laptop. But with omnichannel commerce, all interactions are tied together.

To achieve this kind of unity, retailers need to break down data silos and ensure every channel has access to the same product information, inventory, and customer profiles.

Modern headless architecture plays a big role here. Decoupling the frontend presentation from the backend logic allows companies to introduce new channels and devices without rebuilding their core systems.

Instead, an API-driven backend feeds all channels consistently.

Another essential aspect of omnichannel experience is content federation (aggregating content from CMS, PIM, DAM, and other sources into one hub).

With unified content and product data, businesses can maintain the same rich product descriptions, images, and personalization across a website, an app, a kiosk, or any future platform.

In short, an omnichannel commerce solution is the backbone that keeps every customer interaction connected and consistent, no matter where it happens.

#Key features to consider

When evaluating omnichannel commerce solutions, some features are non-negotiable. Here are key capabilities to look for.

Headless, API-first architecture

Look for platforms that are built API-first and support headless deployment. This helps you deliver content and commerce functionality to any frontend or device via APIs. Final result — flexible, custom storefronts that are not limited by a rigid backend.

A true headless platform lets you decouple frontends and upgrade your user experience separately from the commerce logic.

Content federation and unified CMS

To successfully implement an omnichannel experience, you need consistent content everywhere. Prioritize solutions that aggregate and manage content from multiple sources in one place.

For example, you can use Hygraph to provide the content federation layer for your commerce platform. This way, you can import content from any backend system into a single GraphQL content hub, and then deliver it seamlessly to any channel.

This effectively breaks down content silos so that product info, marketing copy, and media are uniform across eCommerce sites, apps, marketplaces, etc.

Unified customer and inventory data

An omnichannel platform should provide a single view of the customer and inventory across all channels. Unified customer profiles should contain data from both online and offline interactions. As a result, you can personalize and deliver consistent service at every touchpoint.

Real-time inventory integration is just as important. For example, your system should prevent selling an item online that just ran out in-store.

In practice, this means strong integrations or built-in modules for inventory management, order management (OMS), and CRM so that all channels draw from the same data reservoir.

Personalization and AI

Personalization is a big perk of any omnichannel experience. Modern platforms often embed AI for product recommendations, personalized content, and marketing automation. This helps with engagement and loyalty as the experience is tailored to each customer.

Salesforce eCommerce AI chatbot

Scalability and multi-channel orchestration

Make sure the solution you choose can scale across global markets and handle multiple storefronts or brands. Enterprise-grade omnichannel platforms support multi-language, multi-currency, and even multi-site operations in one package.

Also, strong workflow and orchestration tools help manage promotions, product launches, and customer service consistently across channels.

It also helps if the system is cloud-based or auto-scaling to handle peak loads (for example, holiday traffic) without performance drops.

Composability and integrations

In 2025, the composable commerce trend is stronger than ever. The omnichannel platform you choose should easily integrate with other tools via APIs or plugins. This composability brings two benefits:

• You are free to use best-of-breed components
• You’re not locked into one vendor’s entire suite and can swap in the best tools as you grow.

The more pre-built integrations a platform has, the faster you can achieve a 360° solution.

All in all, headless flexibility, content unity, unified customer data, personalization, and scalability are the make-or-break features for any omnichannel commerce software.

Now, let’s dive into the top 11 platforms that provide these full-suite omnichannel capabilities.

#Top 11 omnichannel commerce solutions

Each of these solutions is a full-suite platform that covers broad commerce needs.

1. commercetools

Commercetools is an enterprise-grade headless commerce platform. It’s known as a pioneer of the MACH architecture (Microservices, API-first, Cloud-native, Headless). Commercetools offers a very granular choice of commerce services that brands can mix and match.

Omnichannel-enabling features:

• Headless commerce engine — decouples every frontend touchpoint from backend commerce logic.
• API-first architecture — product information, pricing, cart, orders, etc.) is available through APIs, so you can deliver them to any channel or device.
• Cloud-native — support for multi-region deployments for omnichannel retailers.

Smooth integration with content management systems, mobile apps, in-store kiosks, voice commerce, and more.

For example, you can pair Hygraph seamlessly with commercetools to manage content delivery across all frontends in a composable setup.

Actually, by migrating to Hygraph, an eCommerce furniture company, managed to boost content velocity 7x, effortlessly managing 20k+ product variations.

Unique value proposition

Flexibility and composability are commercetools’ selling points. You can plug in or swap out any component of your commerce stack via APIs. For example, you can use commercetools for core commerce, but plug in a third-party search or loyalty service.

Each microservice runs independently and scales on its own. Thanks to best-in-class flexibility, commercetools is ideal for large brands with complex, custom omnichannel needs.

The trade-off is that commercetools is developer-heavy. Be prepared to set aside some resources to build your experiences. In return, you get a future-proof platform that easily adapts to any new channel or business model.

2. Salesforce Commerce Cloud

Salesforce Commerce Cloud (SFCC) is another leading enterprise commerce platform. Over time, it has evolved to support headless and omnichannel scenarios, especially for retail. SFCC is backed by Salesforce’s broader ecosystem of CRM, marketing, and service tools.

Omnichannel-enabling features:

• Composable Storefront — a headless storefront framework.
• Extensive commerce APIs — you can build custom frontends for web or mobile while using Salesforce’s backend for commerce services.
• Salesforce Customer 360 integration — your online store can natively tie into CRM data, Marketing Cloud, Service Cloud, etc.
• Buy online/Pickup in-store — supported through order management.

Using Hygraph alongside SFCC gives you more agility to scale your content across channels than the monolithic CMS in the Salesforce ecosystem provides.

As a matter of fact, one of the oldest retailers in Germany successfully integrated Hygraph into their MACH-led microservices tech stack, reducing the time to market by 50%.

Unique value proposition

Salesforce Commerce Cloud’s biggest selling point is its unified customer experience and data. If you’re already in the Salesforce ecosystem, your eCommerce platform “talks” directly to your CRM and marketing automation.

Plus, there’s an enormous partner network.

On the other hand, SFCC is a Salesforce-centric solution. You benefit from out-of-the-box connectivity within Salesforce’s cloud, but you are somewhat locked into that ecosystem and its pricing structure.

3. Adobe Commerce (Magento)

Adobe Commerce, formerly Magento, is an enterprise commerce platform that combines Magento’s reliable commerce engine with Adobe’s Experience Cloud. It inherits flexibility and a vast ecosystem from its Magento origins, but is now upgraded with Adobe’s content and personalization tools.

Omnichannel-enabling features:

• PWA Studio/Storefront — for implementation of headless frontends via GraphQL APIs.
• Pairing with Adobe Experience Manager (AEM) — together, they enable unified content and product data delivery to any channel.
• Strong multi-store capabilities — one deployment can power multiple sites/regions
• AI-driven product recommendations — available through Adobe Sensei and Analytics.

Adobe Commerce integrates well with Adobe’s content tools. Yet, if you’re seeking faster rollout and greater flexibility on the frontend, you can benefit from Hygraph.

As an external, API-first content hub, Hygraph can deliver federated content to any frontend, reducing your dependency on AEM or custom modules.

Here’s how an online home decor retail company used Hygraph to deliver a new, high-quality user experience, resulting in a 2x increase in sales.

Unique value proposition

Adobe Commerce is a great choice if you’re aiming for rich, content-driven commerce experiences. This all-in-one digital experience platform has native integration with Adobe’s content management and analytics tools.

This means you can do A/B testing, manage rich media, and personalize content on the go in your storefront without missing a beat.

However, all that flexibility also means complexity – be prepared for enterprise-scale IT support and high cost of ownership.

4. Shopify Plus

Shopify Plus is the enterprise offering of Shopify, a user-friendly platform for building online stores. In recent years, Shopify has introduced headless commerce via its Hydrogen (React-based storefront framework) and Oxygen (server hosting) stack. This puts Shopify in the omnichannel deployments game beyond just templated websites.

Omnichannel-enabling features:

• Unified eCommerce backend — connects to your online store, point-of-sale, social commerce integrations, and more, all managed in one admin panel.
• Shopify Storefront AP + Hydrogen — you can build custom storefronts for web or mobile while leaning on Shopify for backend functions like product management, checkout, and payments.
• Omnichannel retail features — including syncing online and in-store inventory and unified customer profiles across channels through its POS system.

Unique value proposition

Shopify Plus is often praised for being “headless-lite”. In other words, quick to deploy and easy to manage. This speed and simplicity make it a good choice for mid-sized brands that value full design freedom without giving up a fully managed, cloud-hosted backend.

Another unique value is that you get an all-in-one commerce engine plus the flexibility to go headless. Also, Shopify’s vast app ecosystem means you can plug in a range of integrations with minimal fuss.

On the other hand, we must mention that Shopify’s headless capabilities come with some limitations. For example, there are API rate limits and certain constraints on complex use cases.

5. BigCommerce

BigCommerce is a flexible SaaS eCommerce platform that has invested heavily in headless commerce capabilities. It offers a strong API layer and a range of built-in features. This makes it popular for mid-market and even some enterprise retailers looking for omnichannel delivery with a low management workload.

Omnichannel-enabling features:

• REST and GraphQL APIs — you can build custom frontends or integrate the commerce engine into any channel.
• Pre-built connectors to popular CMS and DXP platforms – for example, it works out-of-the-box with Contentstack, WordPress, Bloomreach, and others.
• Channel manager — supports selling on multiple marketplaces (Amazon, eBay) and social channels.

Unique value proposition

BigCommerce’s pitch is that you get headless flexibility and deep customization, but on a hosted platform that takes care of security, uptime, and updates.

In other words, less DevOps headache.

BigCommerce also doesn’t charge transaction fees and can be more cost-effective than some competitors as you scale.

Even mid-sized teams can reliably manage a multi-channel business from one platform that plays nicely with other tools.

Pro tip: For integrating multiple sales channels with BigCommerce, users recommend ChannelAdvisor, ShoppingFeeder as a budget-friendly option, or Sellbrite as the easiest one.

Although it may not match the flexibility of a commercetools or Magento, BigCommerce hits a balance. It’s modular and API-driven enough for complex requirements, but still user-friendly.

6. SAP Commerce Cloud (Hybris)

SAP Commerce Cloud, formerly known as SAP Hybris, is an enterprise omnichannel platform tailored for large organizations. It’s known for handling complex product catalogs and transactions at scale.

Omnichannel-enabling features:

• Built with omnichannel in mind — supports multiple sales channels (web, mobile, call center, physical store) on a single platform.
• Real-time inventory and order management — thanks to its strong OMS, it allows buy-online-pickup-in-store and seamless returns.
• Built-in CMS and personalization module — you can manage product content and promotions in one place and have them appear uniformly across sites, mobile apps, and in-store kiosks.
• Headless commerce — you can use SAP Commerce in a headless mode to deliver content and products to any front-end.

Unique value proposition

The unique strength of SAP Commerce Cloud is its combination of scale, depth, and integration. It performs well at handling complex, large-scale operations — even global businesses with millions of stock-keeping units (SKUs), multiple brands, and regions.

It supports B2B, B2C, and B2B2C commerce in one platform. If you already run SAP for ERP/finance, SAP Commerce is almost a natural choice, as it will blend in with your existing landscape.

Both online and offline channels share data in real time, and you can manage them centrally.

On the flip side, SAP Commerce Cloud has a steep learning curve and high cost, so it’s typically suited for large enterprises with the resources to implement and maintain it.

7. Elastic Path

Elastic Path is a commerce platform designed for composable commerce and highly customized experiences. It offers granular control over commerce logic and the flexibility to integrate different best-of-breed services.

Omnichannel features:

• Headless and API-first — you can orchestrate commerce experiences across all your customer touchpoints, even non-traditional channels like in-game purchases, all using the same backend.
• Composable Commerce Hub — offers modular commerce services and pre-composed solutions to speed up omnichannel deployment.

Unique value proposition

Elastic Path’s differentiator is that it’s a commerce-as-a-service that you can mold to your needs. Thanks to its Experience Composer and Product Content Management capabilities, you can create tailored product experiences and pricing strategies across channels.

For example, let’s say you need to sell in a highly configurable way. Elastic Path lets you easily create dynamic bundles or subscription + one-time mixes on both web and mobile.

It is especially popular with companies that have outgrown Shopify or BigCommerce but don’t want a monolith system – Elastic Path sits somewhere in between.

8. VTEX

VTEX is an enterprise digital commerce platform that combines eCommerce, marketplace, and order management capabilities in one. VTEX markets itself as a solution for unified commerce. Companies can sell through their own site, third-party marketplaces, or launch their own marketplaces, with a strong underlying omnichannel infrastructure.

Omnichannel-enabling features

• Built-in OMS — you can use it to set up scenarios like buy online/pick up in store, ship-from-store, and other cross-channel fulfillment options.
• Headless CMS and experience management — you can manage content and storefront layouts for web and mobile from one place.
• Native marketplace feature — retailers can quickly add third-party sellers to their online store or expand product range using marketplace integrations, all within VTEX.

Unique value proposition

With VTEX, you get a comprehensive commerce solution. It includes frontend experience, backend commerce operations, and omnichannel fulfillment. This means you don’t need separate third-party OMS or marketplace software.

9. Spryker

Spryker is a composable commerce platform that targets enterprises with complex and innovative use cases. Apart from traditional online retail, Spryker is known for supporting IoT commerce and marketplace models. It’s a fully modular, API-first platform that offers plenty of flexibility for tailoring.

Omnichannel features:

• Modular approach to commerce — it can support a range of omnichannel scenarios: B2C retail, B2B portals, online marketplaces, even non-traditional commerce like voice assistants or smart devices.
• Enterprise marketplace support — you can both sell directly and also allow other vendors or products on your platform.
• Fast time-to-value — using the Cloud Commerce OS and a library of pre-built feature modules, you can choose only the components relevant to your omnichannel strategy.

Unique value proposition

Spryker’s unique strength is that it brings “beyond desktop” commerce – IoT, voice, marketplaces, B2B, etc., in one platform. It’s also industry-agnostic and very extensible, so developers are free to create custom workflows or data models.

On the flip side, like other toolkit platforms, Spryker requires significant expertise to implement and maintain.

10. Oracle Commerce (Oracle CX Commerce)

Oracle Commerce is a comprehensive commerce suite that originated from Oracle’s acquisition of ATG and is now offered as a cloud service. It supports both B2C and B2B on one platform. Compared to Salesforce or Adobe, Oracle Commerce often passes unnoticed. Yet, for companies already in the Oracle ecosystem, it’s a viable option.

Omnichannel-enabling features:

• Unified platform for B2C and B2B commerce — useful for companies with hybrid models, such as wholesalers selling direct-to-consumer as well.
• Multi-site and multi-channel management — you can run multiple storefronts for different brands or regions and manage them centrally.
• API-first capabilities — allow headless deployments and custom front-ends.

Unique value proposition

Oracle Commerce Cloud wins at omnichannel and multi-site support because it can unify diverse channels and business models on one platform. This is a big advantage for global brands that want one solution for various divisions and markets.

The biggest trade-offs are Oracle’s traditionally high cost and complexity. This is an enterprise solution suited for Oracle-centric organizations that have the budget and need for such a unified approach

11. Kibo Commerce

Kibo is a unified commerce platform that offers a broad suite of commerce services, including eCommerce, order management (OMS), and personalization. It’s designed to help retailers and brands deliver smooth omnichannel experiences. Kibo especially focuses on the essential layer of order orchestration across channels.

Omnichannel-enabling features:

• Unified headless commerce — allows you to create a truly unified commerce experience from front-end shopping to behind-the-scenes order routing.
• Order Management System — connects inventory and orders across online and offline channels. It allows capabilities like ship-from-store, BOPIS (buy online, pick up in store), curbside pickup, and store-to-store fulfillment – all essential to modern omnichannel retail.
• Personalization engine — you can individualize content or product recommendations across channels.

Unique value proposition

Kibo brings together a capable OMS with a commerce platform. Many competitors do one or the other, which requires you to integrate an external OMS. With Kibo, you get best-in-class order routing.

Another big plus is the focus on modularity and quick adaptation. Retailers can start with certain modules (say OMS first) and add others, and the system can adapt to different fulfillment strategies quickly.

#Implementing omnichannel solutions: Best practices

Choosing a platform is only half the job done. You also need to set up new workflows and practices. Here are some best practices to guide your omnichannel launch.

Define clear objectives and KPIs

Have a clear idea of what you want to achieve with omnichannel commerce. Is it higher customer satisfaction? Increased sales? Better operational efficiency? Specific goals, such as “enable 24-hour click-and-collect service,” will help you guide your strategy and the platform configuration.

Invest in the right integrated technology

Select platforms that meet your needs and can integrate all your channels. A headless, API-first commerce platform paired with a content hub or CMS is often a winning combination. The software you choose should support real-time data sync and integrate with your existing systems.

In practice, this usually means using a composable approach. Integrating a best-in-class CMS, PIM, and OMS with your commerce engine helps you avoid being limited by a single vendor’s tool.

Integrate and unify your data

Omnichannel experiences depend on centralized data. Make sure to integrate your customer data, product content, inventory, and orders across all systems.

This often means connecting your eCommerce platform with in-store POS systems, your CRM, etc. As a result, you’ll get a single view of the customer and consistent information everywhere.

For example, sales associates can see online purchase history. Your website can display local store stock, etc.

At this point, it’s essential to remove data silos. It enables personalization and prevents the disaster scenario where customers get mixed messages or inaccurate information on different channels.

Train your team

Start training your store staff, customer service reps, and content managers on cross-channel processes. Also, adjust team KPIs and maybe even internal structure to support omnichannel commerce.

For example, avoid competitiveness between online and store teams. Instead, incentivize them to work together to delight the customer. A well-trained team that understands omnichannel strategy will ensure the technology delivers its full value.

Monitor, measure, and improve

Once your omnichannel is in place, continuously monitor performance data and customer feedback across channels.

The key metrics to track are:

• Conversion rates by channels
• Cart abandonment rate
• Fulfillment time
• Cross-channel customer retention rate
• Average order value (per channel)
• Customer support touchpoint escalations

If you notice friction at any touchpoint, you should dive in and optimize. Omnichannel commerce is an ongoing effort of refinement.

Regularly ask for feedback. What are customers saying about their experience?

Use those insights to tweak processes or add new features. For example, if customers love curbside pickup, consider expanding its capacity.

#Conclusion

The best omnichannel commerce software is the one that matches your business model, technical maturity, and customer expectations.

What these 11 platforms share is the ability to support seamless, cross-channel customer experiences.

But what differs is how they get there.

For example, many forward-thinking teams are adopting Hygraph alongside these platforms, to ensure consistent, API-first content delivery across all touchpoints.

So, if you're asking what is the best omnichannel commerce software, the answer isn’t a single platform — it’s the right stack built for your business.