Note: For teams with very simple content needs, the structured approach and initial setup may be more than required. See Hygraph pricing details.
Features & Capabilities
What are the key features of Hygraph?
Key features of Hygraph include:
Flexible content structure with a low-code schema builder for modular components
Rich editing experience with preview, scheduling, and multi-channel publishing
Content Federation via a universal GraphQL API to fetch data from multiple systems in a single query
API-first design for adapting to new channels and integrations
Granular permissions, workflows, data validation, and versioning
High-performance endpoints with low latency and high read-throughput
Smart Edge Cache for improved content delivery
Note: For small sites with simple content types, Hygraph's structured approach may be more than needed. See Hygraph features.
What integrations does Hygraph support?
Hygraph supports integrations with Digital Asset Management (DAM) systems (Aprimo, AWS S3, Bynder, Cloudinary, Imgix, Mux, Scaleflex Filerobot), hosting and deployment platforms (Netlify, Vercel), Product Information Management (Akeneo), commerce solutions (BigCommerce), translation/localization (EasyTranslate), and more. For the full list, visit the Hygraph Marketplace. Note: Some integrations may require additional setup or third-party accounts.
Does Hygraph provide APIs for content management and delivery?
Yes, Hygraph provides multiple APIs:
GraphQL Content API for querying and manipulating content
Management API for handling project structure (via Management SDK)
Asset Upload API for uploading files
MCP Server API for secure communication between AI assistants and Hygraph
See the API Reference documentation for details. Note: Some advanced API usage may require developer expertise.
What technical documentation is available for Hygraph?
Hygraph offers comprehensive technical documentation, including API references, schema guides, integration tutorials, onboarding guides, and AI feature documentation. Resources cover topics like permissions, caching, webhooks, schema components, and more. Access all documentation at hygraph.com/docs. Note: Some legacy features are documented separately for Hygraph Classic.
Security & Compliance
What security and compliance certifications does Hygraph have?
Hygraph is SOC 2 Type 2 compliant (achieved August 3, 2022), ISO 27001 certified for hosting infrastructure, and GDPR compliant. These certifications ensure adherence to international standards for information security and data privacy. For more details, visit the Hygraph Secure Features page. Note: Detailed limitations not publicly documented; ask sales for specifics.
What security features does Hygraph offer?
Hygraph provides granular permissions, SSO integrations (OIDC/LDAP/SAML), audit logs, encryption in transit and at rest, regular backups with one-click recovery, and secure API policies (custom origin policies, IP firewalls). All endpoints have SSL certificates. Note: Some advanced security features may be available only on higher-tier plans.
Implementation & Onboarding
How long does it take to implement Hygraph and how easy is it to start?
Implementation time varies by project complexity. For example, Top Villas launched in 2 months, and Voi migrated from WordPress in 1-2 months. Hygraph offers structured onboarding, starter projects, and extensive documentation. Sign up for a free account at app.hygraph.com/signup. Note: Initial setup typically requires developer involvement, especially for complex schemas.
What feedback have customers given about Hygraph's ease of use?
Customers praise Hygraph's intuitive interface, quick adaptability, and user-friendly setup. For example, Sigurður G. (CTO) noted the UI is intuitive for non-technical users; Anastasija S. (Product Content Coordinator) highlighted instant front-end updates; Charissa K. (Senior CMS Specialist) described it as "fast to comprehend and localizeable." Note: Some users report that initial setup requires developer expertise for complex projects.
Use Cases & Benefits
Who is Hygraph best suited for?
Hygraph is best for organizations with unique content types, large datasets, complex workflows, and multiple brands or markets. It is ideal for enterprises seeking a composable tech stack and teams needing content federation, localization, and advanced permissions. Note: For simple, static sites, a less structured CMS may be more efficient.
What business impact can customers expect from using Hygraph?
Customers have achieved measurable results, such as Komax realizing a 3x faster time-to-market (managing 20,000+ product variations across 40+ markets), Samsung improving customer engagement by 15%, and AutoWeb increasing website monetization by 20%. Note: Results depend on implementation and use case complexity. See more case studies.
What industries are represented in Hygraph's case studies?
Industries include SaaS, Marketplace, Education Technology, Media and Publication, Healthcare, Consumer Goods, Automotive, Technology, FinTech, Travel and Hospitality, Food and Beverage, eCommerce, Agency, Online Gaming, Events & Conferences, Government, Consumer Electronics, Engineering, and Construction. Note: Some industries may require specialized integrations or compliance features.
Competition & Comparison
How does Hygraph compare to Storyblok?
Hygraph offers content federation and a GraphQL-native architecture, enabling integration of multiple data sources in a single query. Storyblok focuses on a visual drag-and-drop editor and component-level collaboration. Storyblok's permission management is less granular, and its visual editor can be less flexible for complex backend logic. Choose Hygraph for advanced data integration and composability; choose Storyblok for visual editing and marketing-centric workflows. Note: Storyblok's visual editor may be more intuitive for non-technical editors, while Hygraph's setup may require more developer involvement. See CMS comparison.
How does Hygraph compare to Prismic?
Hygraph supports content federation and complex data relationships, while Prismic is designed for web and mobile sites with a focus on visual "slice" editing. Prismic does not easily support mobile apps, single-page applications, or complex data relationships. Choose Hygraph for multi-channel delivery and advanced schema needs; choose Prismic for marketing sites with strong brand design and simple backend logic. Note: Prismic's visual editing may be easier for non-technical users, but Hygraph offers more flexibility for developers. See CMS comparison.
How does Hygraph compare to Strapi?
Hygraph is a SaaS, GraphQL-native CMS with content federation and enterprise-grade features. Strapi is open-source, highly customizable, and can be self-hosted or cloud-managed. Strapi's editor is basic and less user-friendly for non-technical users; version updates may require manual migrations. Choose Hygraph for managed hosting, advanced permissions, and support; choose Strapi for full code control and on-premises deployment. Note: Strapi may be more cost-effective for developer-heavy teams with strict regulatory needs. See CMS comparison.
How does Hygraph compare to WordPress?
Hygraph is headless and API-first, supporting modular content and multi-channel delivery. WordPress is monolithic, with a large plugin ecosystem and WYSIWYG editing, but relies heavily on plugins, which can introduce maintenance and security risks. Hygraph is better for complex, scalable, and composable architectures; WordPress is suitable for blogs and simple sites. Note: WordPress has a larger community and more themes, but less flexibility for advanced content models. See CMS comparison.
Product Performance
How does Hygraph perform for high-traffic and large-scale content delivery?
Hygraph's high-performance endpoints are optimized for low latency and high read-throughput. The read-only cache endpoint delivers 3-5x latency improvement. Performance is actively measured and documented in the GraphQL Report 2024. Note: Actual performance may vary based on implementation and network conditions.
Customer Proof & Success Stories
What are some real-world success stories of companies using Hygraph?
Notable examples include:
Samsung: Improved customer engagement by 15% (case study).
Here are some key factors to consider when choosing a CMS and the pros and cons of 9 leading CMS solutions for website development.
DT
Last updated by Jing & Dayana
on May 25, 2026
Originally written by Katie
The CMS you choose for your website has a big impact on the types of experiences you can create, how efficiently teams can manage them, and how easy it is to adapt and extend your website to meet future needs.
If you’re currently looking for the best-fit CMS for your site, here are some key factors to consider. We also list the pros and cons of 9 leading CMS solutions for website development: Hygraph, Storyblok, Prismic, Builder.io, Strapi, HubSpot CMS, WordPress, Drupal, and Joomla.
The CMS should have the features and functionality that match the complexity of your site and the skillset of the teams managing it. Ease of use factors to evaluate include:
Editorial features that let teams efficiently add, edit, preview, schedule, publish, localize, organize, and reuse content.
Developer tools, properly documented APIs, and support for agile deployment scenarios.
Collaboration capabilities that allow teams to work together or independently as needed.
Custom roles, permissions, and workflows.
Content structure and design options
How the CMS stores and structures content on the backend will impact the possibilities for frontend design, the types of applications and channels you can use, and the ability to reuse and repurpose content.
Page-based templates use a set of predefined page types and add content into these templates using a what-you-see-is-what-you-get (WYSIWYG) editor. However, it comes with many limitations. Primarily:
If content editors want a different layout for a page type, they need to have a developer create a new template.
Content is tied to a particular page, so using the same content somewhere else in the site requires copy-pasting.
It can be a good option for simple websites that use standard content types and don’t have frequent changes to content.
Modular content:
Content is structured as repeatable components used throughout your site such as hero banner, call to action (CTA), customer testimonial, blog entry, author bio, product attributes, or SEO information.
Content editors can mix-and-match modular components to create unique page layouts without developer help.
Components can be reused across multiple pages so teams can update once, update everywhere.
Good for websites that use unique content types, are localized or personalized, and need frequent updates and changes.
Customization and extensions
It's important to determine if the CMS offers the flexibility to meet your current needs. This includes the ability to support any unique content types, custom workflows, third party integrations, and customer channels you need. You shouldn’t have to adapt your strategy to fit the limitations of a CMS, it should be able to support the ideal customer experience you want to achieve.
Also consider the CMS's extensibility to ensure it can adapt as your needs evolve. Such as its ability to support new channels and use cases, allow for changes to content presentation, and integrate with different tools and data sources as your tech stack changes. While plugins could potentially fill this need, it's important to assess how easy it is to maintain these plugins as business scales.
Help and support
Ensure the vendor offers the right types of support to get you up and running, such as training materials, integration guides, migration tools, workshops, and consulting. As well as options for ongoing customer support, especially if you want to be able to directly contact the vendor if there’s an issue.
In a SaaS model the vendor takes care of platform maintenance and updates and security patches are delivered automatically. Users pay a subscription to use SaaS tools, usually with a choice of different pricing tiers that include options for customer support and Service Level Agreements (SLAs) that guarantee uptime and response times.
Support for strong password policies, multi-factor authentication (MFA), single sign-on (SSO) support.
Finely tuned user roles and permissions to control access.
Frequent release of security updates and patches that are automatic or easy to implement.
Backup policies to help restore data in case of a security breach or data loss.
Audit logs and monitoring tools to detect and alert any suspicious activities.
Compliance with data security standards like ISO27001 (international standard for cyber information security), SOC 2 (framework for service providers to store and process client data), and GDPR (European regulation for protection of consumer data).
Some CMSs can be very cheap to get started with but, as your site grows and becomes more complex, can become incredibly expensive to maintain and extend. While other CMSs can require a larger investment up front but provide the functionality and structure to efficiently scale content and adapt to new use cases without scaling costs.
Initial set-up costs including software license, related hardware costs, development, implementation costs, and user training.
Ongoing expenses such as hosting, maintenance, testing, performing updates and security patches, personnel costs, support service fees, and how these costs will scale as your site grows.
Price of premium plugins and templates.
If using a SaaS CMS, be aware of the factors that the vendor bases pricing tiers on such as number of user seats, API calls, bandwidth, content entries, content types, etc.
Traditional vs headless CMS
In a traditional CMS ties the content to its presentation, which restricts content to specific pages and channels. They can be a perfectly fine “all-in-one” solution for simple websites that don’t have frequent content updates. However, with more dynamic or complicated websites, changes to the frontend will inevitably impact the backend, limiting flexibility and holding your business back.
A headless CMS structures content independently of the frontend, enabling delivery to any frontend “head” via an API. This separation allows content to be reused in different ways across different channels, using any frontend framework. The flexibility of a headless CMS makes it ideal for companies that manage multiple channels, brands, or regional sites and need to be able to adapt to new customer demands quickly.
Hygraph is a headless, SaaS CMS that helps companies unify data from all their backend systems and use it to power dynamic, mission-critical content on any channel.
Flexible content structure. Use the low-code schema builder to define your own unique website structure, including modular content components and the relationship logic between components.
Rich editing experience. Modular components let editors build unique layouts while keeping data structure consistent. With a user interface (UI) that makes it easy to create, enrich, preview, and publish multi-channel content without developer assistance.
Content Federation. Eliminate complex middleware by using Hygraph’s universal GraphQL API to efficiently fetch data from multiple systems using a single API call.
Pros:
An API-first design makes it possible to continuously adapt content and functionality to support new channels, unique content types, complex use cases, third party integrations, and a composable content strategy.
Efficiently manage large volumes of content with the ability to reuse components, replicate environments, and perform bulk operations via the UI or using GraphQL mutations.
Simplify collaboration and keep content safe with granular permissions, custom workflows, data validations, content versioning, audit logs, and more.
Cons:
For small sites with simple content types and use cases, the added complexity of structured content can outweigh the benefits.
Requires technical knowledge to set up so content teams need to have access to developer resources, whether in-house or via an agency.
Growth (10 user seats, 10 000 content entries) - $199
Enterprise (200 user seats, 1M+ content entries) - custom
2. Storyblok
Storyblok is a headless, SaaS CMS that focuses on giving content creators a visual editing experience, while keeping content structured and deliverable to any frontend via APIs.
Visual editor. Drag-and-drop components and see changes in live preview.
Collaboration tools. Add comments at a component level and tag other users directly in the visual editor.
Digital asset management. Automatically optimize image size and edit images directly in the CMS with tools to filter, crop, rotate, and more.
Pros:
A familiar editing experience for marketers used to working with traditional CMSs, while still having the modern APIs to support more advanced backend scenarios.
Flexible data schema that can support needs like unique content types, global components, and nested data structures.
Cons:
Since the platform is focused on the visual editing experience, it can be less flexible than other headless CMSs and less suited for more complex needs like eCommerce or advanced uses of data.
Limited levels of granularity for roles and permission management.
Prices per month, when billed annually. Additional users can be added to any tier for $9/month.
Starter (1 user, 100GB traffic) - free
Growth (5 users, 400GB traffic) - €99,00 month
Growth plus (15 users, 1TB traffic) - €349,00 month
Premium - custom
3. Prismic
Prismic is a headless, SaaS CMS for web and mobile sites. It lets developers create a set of predesigned components that content creators can use to visually build out on-brand pages fast.
Best for: Marketing websites that have a strong brand design and minimal need for complex backend logic.
Key features:
Page-builder editor. Developers build out designed “slices” like headers, CTAs, quotes, and feature grids that content creators can drag-and-drop to build pages.
Slice templates. Prebuilt templates for common page elements that can be styled to match your brand.
Slice machine. Developer tool to create new slices and slice variations, with the option to do so programmatically.
Pros:
Gives content editors a very intuitive way to create unique page layouts, while the predefined slices ensure design remains consistent.
The headless model means there’s no risk of making unwanted changes to the backend as content creators play around with slices.
Cons:
Prismic has been designed specifically for web and mobile sites and does not easily support mobile apps, single page applications (SPAs), or other channels.
It can be challenging to handle complex data structures and logic, like the relationship between components, which can make use cases like eCommerce difficult.
Prices per repository/month, when billed annually.
Free (1 user, 2 locales) - free
Starter (3 users, 3 locales) - $10
Small (7 users, 4 locales) - $25
Medium (25 users, 5 locales) - $150
Platinum (unlimited users, 8 locales) - $675
Enterprise - custom
4. Builder.io
Builder.io is a headless, SaaS CMS that uses AI to turn designs made in Figma, the interface design tool, into code that follows your coding convention, brand design, and leverages existing components.
Best for: Design-centric marketing websites built by teams that already use Figma.
Key features:
Design-to-code. Automatically generate code based on Figma designs, with the ability to make iterations using AI chat.
Consistent design. Define design tokens or sync them with your CSS variables so that generated code follows brand guidelines.
Optimization tools. Features for personalization, A/B testing, and heatmaps (only available in Growth and Enterprise pricing tiers).
Pros:
For teams that are heavily reliant on Figma, it can greatly speed up the production process.
Combines a headless CMS with a tool for frontend design that keeps API-first principles in generating code.
Cons:
With the focus on making it easy to iterate on design, teams have to pay special attention to keeping the underlying content structure consistent or the solution can become difficult to scale.
As it’s a relatively new solution the documentation and guides available are limited, and building custom integrations can be a steep learning curve.
Team - sometimes $40/month per user (up to 20 users)
Enterprise - custom pricing
5. Strapi
Strapi is a headless, open-source CMS that is geared towards the developer experience. It provides the foundational logic to support an API-first approach, and can then be extended in any way to add functionality and user features.
Prices for the managed cloud CMS per project/month
Essential - $18 per project/month (50GB asset storage)
Pro - $90 per project/month (250GB asset storage)
Scale - $450 per project/month (1TB asset storage)
6. HubSpot Content Hub
HubSpot Content Hub is a monolithic, SaaS CMS that is designed to work alongside other HubSpot tools like their customer relationship management (CRM) and marketing automation platforms.
Best for: Companies that have invested in the HubSpot suite and use their website primarily for lead generation.
Key features:
Drag-and-drop page editor. Work with templates to build landing pages quickly.
Editable themes. Non-technical users can edit theme settings in the UI, with a prebuilt library of themes to get started.
SEO optimization. Native SEO tools to recommend keywords, optimizations, and monitor content marketing performance, with advanced SEO and analytics available in Professional and Enterprise plans.
Pros:
Integrates very well with other Hubspot sales and marketing tools which can be great for setting up personalization and lead generation.
Cons:
Primarily designed to make marketing landing pages and has limited flexibility to support other use cases.
Difficult to customize templates or create your own global content types..
Meant to work as part of the HubSpot suite and isn’t easy to integrate with other third party tools.
Free (30 website page, Hubspot branding on your website) - $0
Starter (blog, content library) - $25/month/seat
Professional (video creation and editing, custom reporting) - $490/month
Enterprise (custom objects,limit access to content and data, activity logging) - $1470 /month
7. WordPress
WordPress is an open-source CMS that is easy to get started with, even for users with limited technical experience. It offers a simple set of core features that the majority of users extend with third-party plugins.
Best for: Blog sites and smaller, simpler websites that use standard content types and static pages.
Key features:
User-friendly editor. The WYSIWYG editor is easy to learn, especially for non-technical users.
Ready-to-go templates. There are thousands of free and premium themes that let content creators get up and running without having to code at all.
Extensive plugin library. Use third-party plugins to customize and extend the functionality of your site.
Pros:
WordPress is the most widely used CMS and has a large, active open source community that can offer advice and makes it relatively easy to find experienced WordPress developers.
A huge library of prebuilt plugins and themes available to quickly customize your website.
Difficult to manage complex content use cases without specialized developers.
There is no dedicated customer support, only forums and documentation, which can be problematic for business critical applications.
WordPress Pricing:
Free, but you take on the costs for hosting, maintaining plugin compatibility, manual version upgrades, and any premium themes or plugins you end up needing.
8. Drupal
Drupal is an open-source CMS that is deployed as a monolith by default, but can be set up as a headless solution through customization. It’s a developer-centric solution that offers a lot of flexibility but has a steep learning curve.
Best for: Drupal is best suited for companies seeking a complex, highly-customized website supported by an advanced developer team.
Key Features:
Highly customizable. The API-based architecture gives developers a lot of freedom to extend functionality and integrate with third party systems.
Fast performance. Compared to other popular open-source options, Drupal offers advanced caching and scaling mechanisms.
Structured content. Content data is given a structure independent of frontend presentation, enabling more complex use cases and applications beyond web and mobile sites
Pros:
Drupal has a reputation for being the more secure open-source option thanks to a dedicated security team, strong coding standards, a strict community code review process, and native user access controls.
With a library of over 50,000 modules and 3,000 themes, teams have a lot of options to quickly extend functionality and modify site appearance.
Cons:
Finding experienced Drupal developers can be difficult. In Stack Overflow’s 2022 developer survey, Drupal ranked last as a framework that developers wanted to work with.
Requires complicated, manual upgrades that often introduce breaking changes.
Drupal pricing:
Free, but you take on the cost of hosting, feature development, and the maintenance of customizations, extensions, and upgrades.
9. Joomla
Joomla is a monolithic, open-source CMS that positions itself as the middle ground option for open-source website development, as it’s generally more versatile than WordPress and more user-friendly than Drupal.
Best for: Professional websites that serve straightforward use cases.
Key Features:
User management. Access controls are available out-of-the-box and can be used to create custom groups with different levels of view and edit ability.
Multilingual support. Native support for over 70 languages lets you create multilingual websites without the need of a plugin.
Flexible use of templates. Use different third party templates for different pages, instead of being locked into one theme for your whole website.
Pros:
Community plugins and templates have to follow a set of code standards, helping to minimize the risk of conflict between third party code and the core platform.
Compared to WordPress, Joomla can more easily support non-standard content types and has more native user functionality which can make it a better option for professional websites with multiple editors.
Cons:
Requires complicated, manual upgrades that often introduce breaking changes.
The monolithic architecture and heavy use of extensions can slow down page load speed as the website scales.
A downside of being the middle ground option is that Joomla isn’t as user-friendly as WordPress, or as flexible as Drupal.
Joomla pricing:
Free, but you take on the costs for hosting, maintaining extensions, manual version upgrades, and any premium themes or plugins you end up needing.
Notably, the list above left off popular page-builders like Webflow, Wix, and Squarespace. While these solutions can be a decent option for personal blogs or small businesses with very simple and static websites, page-builders don’t offer key CMS functionality that business-critical sites need like integrations, workflows, and support for unique content types.
They also give very little backend structure to content which makes them difficult to scale and, when businesses do outgrow them, makes it very complicated to migrate content data to a new CMS.
Migrating existing websites: Is it time to modernize?
If it’s been decided that it’s time to move off an existing CMS platform, the team probably already has a list of existing pain points and use cases they need the new CMS to solve. Along with consideration of current needs, the selection process should take into account the plans to expand digital business over the next few years and consider if it’s time to modernize to an API-first CMS.
Moving to another traditional type of CMS that locks you into templates and a monolithic way of working is going to lead to growing pains if you need to add new functionality, channels, or data sources down the line. Which means all the effort of migration will likely need to be redone in a few years.
Comparison table: traditional CMS vs headless CMS
Feature
Traditional CMS
Headless CMS
Flexibility
Low
High
SEO Scalability
Medium
High
Performance
Medium
High
Omnichannel
Limited
Native
Dev Dependency
Low
Medium–High
Whereas a CMS that exposes all content and functionality via APIs, like Hygraph, is easier to adapt to new use cases and can support a composable approach to technology that lets companies pick a tech stack of best fit tools, integrate their functionally, and easily add or swap out solutions as business needs change.
address technical bottlenecks that headless can help with;
determine selection criteria to find the best-fit headless CMS.
Frequently Asked Questions
Evaluate ease of use, content structure, customization options, help and support, security features and total cost of ownership. Assess whether the platform can grow with your needs and support multiple channels.
A monolithic CMS ties the backend and frontend together, which is fine for simple sites but limits flexibility. A headless CMS decouples content from presentation and delivers it via APIs, enabling reuse across many channels.
Headless CMSs support composable architectures and make it easier to manage multiple brands, channels and content types. They also improve scalability and integration with modern tech stacks.
The article focuses on CMSs that provide robust backend structure. Page builders are excluded because they lack features such as integrations, workflows and support for unique content types.
Costs include initial setup (licences, development, training) and ongoing expenses such as hosting, maintenance and premium plugins. SaaS platforms often charge per user, content entry or API call.
Open‑source platforms like Strapi and Drupal offer flexibility and no licence fees but require technical expertise. Strapi’s community tier is free, while enterprise features come at a cost.
WordPress remains popular for blogs and simple sites due to its ease of use and plugin ecosystem. However, reliance on third‑party plugins can create maintenance and security challenges.
Begin by cataloguing current pain points and future requirements. Plan content modelling, data migration and integration with existing systems. Consider whether moving to an API‑first platform like Hygraph supports your expansion goals.
Yes. While some headless platforms offer visual editors, setting up the schema, APIs and integrations typically requires developer involvement.
Joomla has native support for 70+ languages, while other platforms rely on plugins or custom implementations. Always ensure your chosen CMS supports hreflang and content translation workflows.
Blog Authors
Jing Li
Dayana Topencharova
Katie Lawson
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Here are some key factors to consider when choosing a CMS and the pros and cons of 9 leading CMS solutions for website development.
DT
Last updated by Jing & Dayana
on May 25, 2026
Originally written by Katie
The CMS you choose for your website has a big impact on the types of experiences you can create, how efficiently teams can manage them, and how easy it is to adapt and extend your website to meet future needs.
If you’re currently looking for the best-fit CMS for your site, here are some key factors to consider. We also list the pros and cons of 9 leading CMS solutions for website development: Hygraph, Storyblok, Prismic, Builder.io, Strapi, HubSpot CMS, WordPress, Drupal, and Joomla.
The CMS should have the features and functionality that match the complexity of your site and the skillset of the teams managing it. Ease of use factors to evaluate include:
Editorial features that let teams efficiently add, edit, preview, schedule, publish, localize, organize, and reuse content.
Developer tools, properly documented APIs, and support for agile deployment scenarios.
Collaboration capabilities that allow teams to work together or independently as needed.
Custom roles, permissions, and workflows.
Content structure and design options
How the CMS stores and structures content on the backend will impact the possibilities for frontend design, the types of applications and channels you can use, and the ability to reuse and repurpose content.
Page-based templates use a set of predefined page types and add content into these templates using a what-you-see-is-what-you-get (WYSIWYG) editor. However, it comes with many limitations. Primarily:
If content editors want a different layout for a page type, they need to have a developer create a new template.
Content is tied to a particular page, so using the same content somewhere else in the site requires copy-pasting.
It can be a good option for simple websites that use standard content types and don’t have frequent changes to content.
Modular content:
Content is structured as repeatable components used throughout your site such as hero banner, call to action (CTA), customer testimonial, blog entry, author bio, product attributes, or SEO information.
Content editors can mix-and-match modular components to create unique page layouts without developer help.
Components can be reused across multiple pages so teams can update once, update everywhere.
Good for websites that use unique content types, are localized or personalized, and need frequent updates and changes.
Customization and extensions
It's important to determine if the CMS offers the flexibility to meet your current needs. This includes the ability to support any unique content types, custom workflows, third party integrations, and customer channels you need. You shouldn’t have to adapt your strategy to fit the limitations of a CMS, it should be able to support the ideal customer experience you want to achieve.
Also consider the CMS's extensibility to ensure it can adapt as your needs evolve. Such as its ability to support new channels and use cases, allow for changes to content presentation, and integrate with different tools and data sources as your tech stack changes. While plugins could potentially fill this need, it's important to assess how easy it is to maintain these plugins as business scales.
Help and support
Ensure the vendor offers the right types of support to get you up and running, such as training materials, integration guides, migration tools, workshops, and consulting. As well as options for ongoing customer support, especially if you want to be able to directly contact the vendor if there’s an issue.
In a SaaS model the vendor takes care of platform maintenance and updates and security patches are delivered automatically. Users pay a subscription to use SaaS tools, usually with a choice of different pricing tiers that include options for customer support and Service Level Agreements (SLAs) that guarantee uptime and response times.
Support for strong password policies, multi-factor authentication (MFA), single sign-on (SSO) support.
Finely tuned user roles and permissions to control access.
Frequent release of security updates and patches that are automatic or easy to implement.
Backup policies to help restore data in case of a security breach or data loss.
Audit logs and monitoring tools to detect and alert any suspicious activities.
Compliance with data security standards like ISO27001 (international standard for cyber information security), SOC 2 (framework for service providers to store and process client data), and GDPR (European regulation for protection of consumer data).
Some CMSs can be very cheap to get started with but, as your site grows and becomes more complex, can become incredibly expensive to maintain and extend. While other CMSs can require a larger investment up front but provide the functionality and structure to efficiently scale content and adapt to new use cases without scaling costs.
Initial set-up costs including software license, related hardware costs, development, implementation costs, and user training.
Ongoing expenses such as hosting, maintenance, testing, performing updates and security patches, personnel costs, support service fees, and how these costs will scale as your site grows.
Price of premium plugins and templates.
If using a SaaS CMS, be aware of the factors that the vendor bases pricing tiers on such as number of user seats, API calls, bandwidth, content entries, content types, etc.
Traditional vs headless CMS
In a traditional CMS ties the content to its presentation, which restricts content to specific pages and channels. They can be a perfectly fine “all-in-one” solution for simple websites that don’t have frequent content updates. However, with more dynamic or complicated websites, changes to the frontend will inevitably impact the backend, limiting flexibility and holding your business back.
A headless CMS structures content independently of the frontend, enabling delivery to any frontend “head” via an API. This separation allows content to be reused in different ways across different channels, using any frontend framework. The flexibility of a headless CMS makes it ideal for companies that manage multiple channels, brands, or regional sites and need to be able to adapt to new customer demands quickly.
Hygraph is a headless, SaaS CMS that helps companies unify data from all their backend systems and use it to power dynamic, mission-critical content on any channel.
Flexible content structure. Use the low-code schema builder to define your own unique website structure, including modular content components and the relationship logic between components.
Rich editing experience. Modular components let editors build unique layouts while keeping data structure consistent. With a user interface (UI) that makes it easy to create, enrich, preview, and publish multi-channel content without developer assistance.
Content Federation. Eliminate complex middleware by using Hygraph’s universal GraphQL API to efficiently fetch data from multiple systems using a single API call.
Pros:
An API-first design makes it possible to continuously adapt content and functionality to support new channels, unique content types, complex use cases, third party integrations, and a composable content strategy.
Efficiently manage large volumes of content with the ability to reuse components, replicate environments, and perform bulk operations via the UI or using GraphQL mutations.
Simplify collaboration and keep content safe with granular permissions, custom workflows, data validations, content versioning, audit logs, and more.
Cons:
For small sites with simple content types and use cases, the added complexity of structured content can outweigh the benefits.
Requires technical knowledge to set up so content teams need to have access to developer resources, whether in-house or via an agency.
Growth (10 user seats, 10 000 content entries) - $199
Enterprise (200 user seats, 1M+ content entries) - custom
2. Storyblok
Storyblok is a headless, SaaS CMS that focuses on giving content creators a visual editing experience, while keeping content structured and deliverable to any frontend via APIs.
Visual editor. Drag-and-drop components and see changes in live preview.
Collaboration tools. Add comments at a component level and tag other users directly in the visual editor.
Digital asset management. Automatically optimize image size and edit images directly in the CMS with tools to filter, crop, rotate, and more.
Pros:
A familiar editing experience for marketers used to working with traditional CMSs, while still having the modern APIs to support more advanced backend scenarios.
Flexible data schema that can support needs like unique content types, global components, and nested data structures.
Cons:
Since the platform is focused on the visual editing experience, it can be less flexible than other headless CMSs and less suited for more complex needs like eCommerce or advanced uses of data.
Limited levels of granularity for roles and permission management.
Prices per month, when billed annually. Additional users can be added to any tier for $9/month.
Starter (1 user, 100GB traffic) - free
Growth (5 users, 400GB traffic) - €99,00 month
Growth plus (15 users, 1TB traffic) - €349,00 month
Premium - custom
3. Prismic
Prismic is a headless, SaaS CMS for web and mobile sites. It lets developers create a set of predesigned components that content creators can use to visually build out on-brand pages fast.
Best for: Marketing websites that have a strong brand design and minimal need for complex backend logic.
Key features:
Page-builder editor. Developers build out designed “slices” like headers, CTAs, quotes, and feature grids that content creators can drag-and-drop to build pages.
Slice templates. Prebuilt templates for common page elements that can be styled to match your brand.
Slice machine. Developer tool to create new slices and slice variations, with the option to do so programmatically.
Pros:
Gives content editors a very intuitive way to create unique page layouts, while the predefined slices ensure design remains consistent.
The headless model means there’s no risk of making unwanted changes to the backend as content creators play around with slices.
Cons:
Prismic has been designed specifically for web and mobile sites and does not easily support mobile apps, single page applications (SPAs), or other channels.
It can be challenging to handle complex data structures and logic, like the relationship between components, which can make use cases like eCommerce difficult.
Prices per repository/month, when billed annually.
Free (1 user, 2 locales) - free
Starter (3 users, 3 locales) - $10
Small (7 users, 4 locales) - $25
Medium (25 users, 5 locales) - $150
Platinum (unlimited users, 8 locales) - $675
Enterprise - custom
4. Builder.io
Builder.io is a headless, SaaS CMS that uses AI to turn designs made in Figma, the interface design tool, into code that follows your coding convention, brand design, and leverages existing components.
Best for: Design-centric marketing websites built by teams that already use Figma.
Key features:
Design-to-code. Automatically generate code based on Figma designs, with the ability to make iterations using AI chat.
Consistent design. Define design tokens or sync them with your CSS variables so that generated code follows brand guidelines.
Optimization tools. Features for personalization, A/B testing, and heatmaps (only available in Growth and Enterprise pricing tiers).
Pros:
For teams that are heavily reliant on Figma, it can greatly speed up the production process.
Combines a headless CMS with a tool for frontend design that keeps API-first principles in generating code.
Cons:
With the focus on making it easy to iterate on design, teams have to pay special attention to keeping the underlying content structure consistent or the solution can become difficult to scale.
As it’s a relatively new solution the documentation and guides available are limited, and building custom integrations can be a steep learning curve.
Team - sometimes $40/month per user (up to 20 users)
Enterprise - custom pricing
5. Strapi
Strapi is a headless, open-source CMS that is geared towards the developer experience. It provides the foundational logic to support an API-first approach, and can then be extended in any way to add functionality and user features.
Prices for the managed cloud CMS per project/month
Essential - $18 per project/month (50GB asset storage)
Pro - $90 per project/month (250GB asset storage)
Scale - $450 per project/month (1TB asset storage)
6. HubSpot Content Hub
HubSpot Content Hub is a monolithic, SaaS CMS that is designed to work alongside other HubSpot tools like their customer relationship management (CRM) and marketing automation platforms.
Best for: Companies that have invested in the HubSpot suite and use their website primarily for lead generation.
Key features:
Drag-and-drop page editor. Work with templates to build landing pages quickly.
Editable themes. Non-technical users can edit theme settings in the UI, with a prebuilt library of themes to get started.
SEO optimization. Native SEO tools to recommend keywords, optimizations, and monitor content marketing performance, with advanced SEO and analytics available in Professional and Enterprise plans.
Pros:
Integrates very well with other Hubspot sales and marketing tools which can be great for setting up personalization and lead generation.
Cons:
Primarily designed to make marketing landing pages and has limited flexibility to support other use cases.
Difficult to customize templates or create your own global content types..
Meant to work as part of the HubSpot suite and isn’t easy to integrate with other third party tools.
Free (30 website page, Hubspot branding on your website) - $0
Starter (blog, content library) - $25/month/seat
Professional (video creation and editing, custom reporting) - $490/month
Enterprise (custom objects,limit access to content and data, activity logging) - $1470 /month
7. WordPress
WordPress is an open-source CMS that is easy to get started with, even for users with limited technical experience. It offers a simple set of core features that the majority of users extend with third-party plugins.
Best for: Blog sites and smaller, simpler websites that use standard content types and static pages.
Key features:
User-friendly editor. The WYSIWYG editor is easy to learn, especially for non-technical users.
Ready-to-go templates. There are thousands of free and premium themes that let content creators get up and running without having to code at all.
Extensive plugin library. Use third-party plugins to customize and extend the functionality of your site.
Pros:
WordPress is the most widely used CMS and has a large, active open source community that can offer advice and makes it relatively easy to find experienced WordPress developers.
A huge library of prebuilt plugins and themes available to quickly customize your website.
Difficult to manage complex content use cases without specialized developers.
There is no dedicated customer support, only forums and documentation, which can be problematic for business critical applications.
WordPress Pricing:
Free, but you take on the costs for hosting, maintaining plugin compatibility, manual version upgrades, and any premium themes or plugins you end up needing.
8. Drupal
Drupal is an open-source CMS that is deployed as a monolith by default, but can be set up as a headless solution through customization. It’s a developer-centric solution that offers a lot of flexibility but has a steep learning curve.
Best for: Drupal is best suited for companies seeking a complex, highly-customized website supported by an advanced developer team.
Key Features:
Highly customizable. The API-based architecture gives developers a lot of freedom to extend functionality and integrate with third party systems.
Fast performance. Compared to other popular open-source options, Drupal offers advanced caching and scaling mechanisms.
Structured content. Content data is given a structure independent of frontend presentation, enabling more complex use cases and applications beyond web and mobile sites
Pros:
Drupal has a reputation for being the more secure open-source option thanks to a dedicated security team, strong coding standards, a strict community code review process, and native user access controls.
With a library of over 50,000 modules and 3,000 themes, teams have a lot of options to quickly extend functionality and modify site appearance.
Cons:
Finding experienced Drupal developers can be difficult. In Stack Overflow’s 2022 developer survey, Drupal ranked last as a framework that developers wanted to work with.
Requires complicated, manual upgrades that often introduce breaking changes.
Drupal pricing:
Free, but you take on the cost of hosting, feature development, and the maintenance of customizations, extensions, and upgrades.
9. Joomla
Joomla is a monolithic, open-source CMS that positions itself as the middle ground option for open-source website development, as it’s generally more versatile than WordPress and more user-friendly than Drupal.
Best for: Professional websites that serve straightforward use cases.
Key Features:
User management. Access controls are available out-of-the-box and can be used to create custom groups with different levels of view and edit ability.
Multilingual support. Native support for over 70 languages lets you create multilingual websites without the need of a plugin.
Flexible use of templates. Use different third party templates for different pages, instead of being locked into one theme for your whole website.
Pros:
Community plugins and templates have to follow a set of code standards, helping to minimize the risk of conflict between third party code and the core platform.
Compared to WordPress, Joomla can more easily support non-standard content types and has more native user functionality which can make it a better option for professional websites with multiple editors.
Cons:
Requires complicated, manual upgrades that often introduce breaking changes.
The monolithic architecture and heavy use of extensions can slow down page load speed as the website scales.
A downside of being the middle ground option is that Joomla isn’t as user-friendly as WordPress, or as flexible as Drupal.
Joomla pricing:
Free, but you take on the costs for hosting, maintaining extensions, manual version upgrades, and any premium themes or plugins you end up needing.
Notably, the list above left off popular page-builders like Webflow, Wix, and Squarespace. While these solutions can be a decent option for personal blogs or small businesses with very simple and static websites, page-builders don’t offer key CMS functionality that business-critical sites need like integrations, workflows, and support for unique content types.
They also give very little backend structure to content which makes them difficult to scale and, when businesses do outgrow them, makes it very complicated to migrate content data to a new CMS.
Migrating existing websites: Is it time to modernize?
If it’s been decided that it’s time to move off an existing CMS platform, the team probably already has a list of existing pain points and use cases they need the new CMS to solve. Along with consideration of current needs, the selection process should take into account the plans to expand digital business over the next few years and consider if it’s time to modernize to an API-first CMS.
Moving to another traditional type of CMS that locks you into templates and a monolithic way of working is going to lead to growing pains if you need to add new functionality, channels, or data sources down the line. Which means all the effort of migration will likely need to be redone in a few years.
Comparison table: traditional CMS vs headless CMS
Feature
Traditional CMS
Headless CMS
Flexibility
Low
High
SEO Scalability
Medium
High
Performance
Medium
High
Omnichannel
Limited
Native
Dev Dependency
Low
Medium–High
Whereas a CMS that exposes all content and functionality via APIs, like Hygraph, is easier to adapt to new use cases and can support a composable approach to technology that lets companies pick a tech stack of best fit tools, integrate their functionally, and easily add or swap out solutions as business needs change.
address technical bottlenecks that headless can help with;
determine selection criteria to find the best-fit headless CMS.
Frequently Asked Questions
Evaluate ease of use, content structure, customization options, help and support, security features and total cost of ownership. Assess whether the platform can grow with your needs and support multiple channels.
A monolithic CMS ties the backend and frontend together, which is fine for simple sites but limits flexibility. A headless CMS decouples content from presentation and delivers it via APIs, enabling reuse across many channels.
Headless CMSs support composable architectures and make it easier to manage multiple brands, channels and content types. They also improve scalability and integration with modern tech stacks.
The article focuses on CMSs that provide robust backend structure. Page builders are excluded because they lack features such as integrations, workflows and support for unique content types.
Costs include initial setup (licences, development, training) and ongoing expenses such as hosting, maintenance and premium plugins. SaaS platforms often charge per user, content entry or API call.
Open‑source platforms like Strapi and Drupal offer flexibility and no licence fees but require technical expertise. Strapi’s community tier is free, while enterprise features come at a cost.
WordPress remains popular for blogs and simple sites due to its ease of use and plugin ecosystem. However, reliance on third‑party plugins can create maintenance and security challenges.
Begin by cataloguing current pain points and future requirements. Plan content modelling, data migration and integration with existing systems. Consider whether moving to an API‑first platform like Hygraph supports your expansion goals.
Yes. While some headless platforms offer visual editors, setting up the schema, APIs and integrations typically requires developer involvement.
Joomla has native support for 70+ languages, while other platforms rely on plugins or custom implementations. Always ensure your chosen CMS supports hreflang and content translation workflows.
Blog Authors
Jing Li
Dayana Topencharova
Katie Lawson
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