Looking back: Hygraph in 2025

2025 was a big year for the CMS world. AI Agents stopped being a buzzword and started changing how teams build, ship, and maintain digital experiences. At Hygraph, we spent the year turning that shift into a practical reality. That meant rethinking the CMS so both developers and editors can get more done with less friction.

Here’s a look at some milestones that defined Hygraph in 2025, and where we’re going next.

#The problem we’re solving: content velocity

Content velocity is everything that happens before publishing, and this is where most teams lose time.

Our mission at Hygraph has been consistent: help teams move from idea to impact faster, without sacrificing structure, quality, or control. In 2025, we took a major step toward that goal by strengthening the entire content lifecycle, not just individual steps.

We focused on removing friction where it hurts most: coordination, visibility, and execution inside content operations.

Content Workflows introduced clear, role-based steps that guide content from draft to publication, ensuring the right people act at the right time without manual chasing or external tools. Click to Edit shortened the distance between intent and action by letting editors jump directly from a live preview to the exact field they need to change.

Combined with our AI-powered capabilities and ongoing editorial upgrades, these changes remove friction across content operations, so work moves forward rather than getting stuck.

We brought this direction to life at Velocity at Scale, where customers like Vertu Motors, Ancestry, Intelliact, and Datrycs joined us to share how fast, governed content operations work in practice.

We saw this reflected externally, too. For the fifth consecutive time, Hygraph was named the easiest CMS to implement on G2 — recognition from teams that depend on speed, clarity, and reliability to get work done.

#A CMS that’s now fully AI-powered

Instead of scattering AI into isolated prompts, we focused on something more useful: letting AI work inside real workflows. This makes Hygraph AI-native, not AI-adjacent — meaning AI understands your content structures, follows your governance rules, and helps you move faster without breaking governance.

This came together through three core capabilities:

• MCP Server – a bridge that lets developers work with their Hygraph content directly through AI assistants from inside their IDE.
• AI Assist – contextual guidance inside Studio for cleaner, faster editing.
• AI Agents – autonomous workflows that take care of repetitive tasks such as translations, SEO cleanups, and summaries.

These updates gave both editors and developers shortcuts to meaningful work while keeping full control over how AI works.

#Personalization at scale

Personalization used to mean duplicating entries and praying nothing broke. This year, we introduced a cleaner foundation for content classification and variation, so teams can deliver targeted experiences without drowning in content variations.

• Taxonomies introduced structure and shared meaning across content.
• Variants let teams manage localized or personalized versions without maintaining multiple copies.

Both features support personalization workflows that scale rather than spiral.

#Working together, closer

As a remote-first company, we make a conscious effort to create space for real, face-to-face collaboration. Throughout the year, teams come together for focused planning and problem-solving, and this year, we also had the chance to gather as a full company.

Our offsite in Mallorca was a reminder of how much stronger our work becomes when product, engineering, design, and GTM sit down together, align, and solve problems side by side. It set the tone for how we want to collaborate going forward.

#Looking ahead

We’re already building the next wave of AI agents to support content teams across the entire content lifecycle. At the same time, we’re expanding how Hygraph connects to adjacent systems and workflows, including AI-driven ingestion of documents, files, and proprietary content structures.

In 2025, we moved Hygraph closer to the CMS we’ve always believed should exist — one that handles complexity effectively in the background so teams can focus on creating, shipping, and improving.

None of this year’s progress would mean anything without the teams who build, ship, and create with Hygraph every day. Thank you for your feedback, ambition, and partnership. We’re committed to giving you a CMS that keeps pace with your goals, and we can’t wait to show you what’s next.