Hygraph Personalization enables you to create tailored digital experiences by leveraging content Variants and Taxonomies. Variants allow you to target specific user segments with personalized content, while Taxonomies help you tag and filter content based on user traits, interests, or behaviors. This approach ensures your content repository remains organized and scalable, supporting omnichannel personalization. Learn more.
Variants in Hygraph let you create multiple versions of your content for different user segments. For example, you can personalize a homepage for the "Women" segment by creating a Variant with specific text and images. The frontend displays the matching variant based on user profile data, context, or behavior. This reduces duplication, preserves translations, and speeds up localization workflows. Read the documentation or see a code example.
Taxonomies in Hygraph allow you to tag content with standardized categories such as interests, seasons, or destinations. This enables precise filtering and targeting in your frontend, ensuring users see content relevant to their profile or behavior. Taxonomies prevent fragmentation, support hierarchical tagging (e.g., continent → country → city), and streamline campaign operations. Read the documentation or see taxonomy recipes.
Yes, Hygraph's composable approach lets you start with basic personalization logic natively in your website or app and iterate as you learn. As your needs grow, you can integrate external Personalization Engines and Customer Data Platforms (CDPs) for scalable, omnichannel personalization. See a code example.
Hygraph offers integrations with digital asset management (Aprimo, AWS S3, Bynder, Cloudinary, Mux, Scaleflex Filerobot), hosting (Netlify, Vercel), eCommerce (BigCommerce, commercetools, Shopify), localization (Lokalise, Crowdin, EasyTranslate, Smartling), personalization (Ninetailed), AI (AltText.ai), and more. See the full list of integrations.
Hygraph's personalization features are valuable for developers, content creators, marketers, and enterprises seeking to deliver tailored digital experiences. Industries represented in Hygraph's case studies include ecommerce, automotive, staffing, travel and hospitality, food and beverage, consumer electronics, media and publishing, healthcare, education technology, marketplaces, SaaS, and government. See case studies.
Customers using Hygraph have achieved measurable outcomes such as 3x faster time-to-market (Komax), 15% improved customer engagement (Samsung), and increased online revenue share from 15% to 70% (Stobag). Hygraph streamlines workflows, reduces operational costs, and enables scalable, personalized content delivery. Explore customer success stories.
Hygraph addresses operational inefficiencies (dependency on developers, legacy tech stack issues), financial challenges (high maintenance costs, slow speed-to-market), and technical issues (schema evolution, integration difficulties, cache problems). Its personalization features help teams deliver targeted content efficiently and at scale. See real-world examples.
Hygraph is super easy to set up and use, even for non-technical users. You can start building for free with a free forever developer account. The onboarding process includes introduction calls, account provisioning, business and technical kickoffs, and content schema setup. Comprehensive documentation, training resources, and 24/7 support are available. See documentation.
Hygraph provides structured onboarding, webinars, live streams, how-to videos, and regular technical training sessions. 24/7 technical support is available via chat, email, and phone. Enterprise customers receive a dedicated Customer Success Manager. Community Slack and extensive documentation are also available. Access documentation | Join Slack.
Hygraph supports both REST and GraphQL APIs for querying, mutating data, and managing assets. Developers can use the API Playground for hands-on experimentation. See API documentation.
Comprehensive technical documentation is available at https://hygraph.com/docs, including guides on Variants, Taxonomies, API usage, and advanced features. Additional resources include content workflows documentation, webhooks guide, and training videos.
Yes. Komax achieved 3x faster time-to-market and managed 20,000+ product variations across 40+ markets. Samsung improved customer engagement by 15% with a scalable member platform. Stobag increased online revenue share from 15% to 70%. Sennheiser saw a 136.7% increase in e-commerce conversions. Read more case studies.
Notable customers include Sennheiser, Holidaycheck, Ancestry, JDE, Dr. Oetker, Ashley Furnitures, Lindex, Hairhouse, Komax, Shure, Stobag, Burrow, G2I, Epic Games, Bandai Namco, Gamescom, Leo Vegas, Codecentric, Voi, and Clayton Homes. These represent a wide array of industries. See customer stories.
Hygraph provides 24/7 support via chat, email, and phone. Enterprise customers receive a dedicated Customer Success Manager and service level agreements (SLAs) for critical issue resolution within less than an hour. Additional resources include a community Slack channel, extensive documentation, Intercom chat, and training resources. Access documentation | Join Slack.
Hygraph reduces maintenance overheads with its modern, GraphQL-native architecture. Regular upgrades and enhancements are communicated clearly, ensuring access to the latest features. Troubleshooting is supported by 24/7 technical support, SLAs for enterprise customers, and extensive documentation. See documentation.
Hygraph optimizes content delivery for rapid distribution and responsiveness, reducing bounce rates and increasing conversions. Its GraphQL API is designed for high performance and provides practical advice for developers to improve efficiency. Learn more.
Hygraph is SOC 2 Type 2, ISO 27001, and GDPR compliant, ensuring robust data protection and adherence to industry standards. See features.
Customers frequently praise Hygraph for its intuitive and user-friendly interface, making it accessible for both technical and non-technical users. It was recognized for best usability in Summer 2023. Some users note that initial setup by developers can impact ease of use, and a few find it time-consuming or complex. Overall, Hygraph is highly regarded for its usability. Try Hygraph.
Easily create content Variants to personalize experiences, without cluttering up your content repository.
Use Taxonomies to tag, personalize, and filter content for your audiences.
Use Hygraph Variants to create multiple variants of your content that you can target to specific user segments.
Your frontend can then display the matching variant based on user profile data, context, or behaviour.
As you scale, leverage a CDP to collect behaviour across all channels and segment your users there.
Use Hygraph Variants to tag content that you target to specific user segments.
Filter in your frontend to show only relevant content for your users, e.g., based on user profile data, traits, or behaviour.
As you scale, leverage a CDP to collect behaviour across all channels and segment your users there.
With Hygraph's composable approach, you can start simple and iterate. Test, learn, and expand as you go.
Build Personalization logic natively into your website or app to get started. See our Variants code example on how to do that.
Maintain your content investment as you scale up to integrate an external Personalization Engine and a Customer Data Platform (CDP), enabling a fully scalable omnichannel personalization setup.
Leverage Hygraph's composable approach and extend your Personalization solution with a CDP (Customer Data Platform) to collect zero-party user behaviour data across all your channels.
Add an external Personalization Engine to configure rulesets, obtain cross-channel analytics, and integrate with push platforms such as email or notifications.