Easily create content Variants to personalize experiences, without cluttering up your content repository.
Use Taxonomies to tag, personalize, and filter content for your audiences.
Use Hygraph Variants to create multiple variants of your content that you can target to specific user segments.
Your frontend can then display the matching variant based on user profile data, context, or behaviour.
As you scale, leverage a CDP to collect behaviour across all channels and segment your users there.
Use Hygraph Variants to tag content that you target to specific user segments.
Filter in your frontend to show only relevant content for your users, e.g., based on user profile data, traits, or behaviour.
As you scale, leverage a CDP to collect behaviour across all channels and segment your users there.
With Hygraph's composable approach, you can start simple and iterate. Test, learn, and expand as you go.
Build Personalization logic natively into your website or app to get started. See our Variants code example on how to do that.
Maintain your content investment as you scale up to integrate an external Personalization Engine and a Customer Data Platform (CDP), enabling a fully scalable omnichannel personalization setup.
Leverage Hygraph's composable approach and extend your Personalization solution with a CDP (Customer Data Platform) to collect zero-party user behaviour data across all your channels.
Add an external Personalization Engine to configure rulesets, obtain cross-channel analytics, and integrate with push platforms such as email or notifications.