Jun 1, 2021
In Forrester's latest "Now Tech" report on Digital Experience Platforms, Q2 2021, Joe Cicman dives into what to focus on when selecting a DXP.
Intended for organizations looking to improve their agility and scale with digital experience platforms, this report highlights the leading vendors in the DX space and explores the benefits that a composable DXP approach brings to digital leaders from varied backgrounds such as commerce, content, marketing, and data.
Focusing on the importance of resilient architectures to create coherent customer experiences, enable operational efficiency through modern infrastructure, and fuel insights-led optimization, the report covers the current DXP landscape by selecting vendors based on size and functionality.
Covering vendors like Adobe, Contentful, Microsoft, Contentstack, Hygraph, and Liferay by their market presence and geographical distribution, the report breaks the DXP market into 4 segments based on their central role and capabilities around content, commerce, data, and marketing.
Forrester recognizes Hygraph's presence primarily across the Content, Data, and Marketing segments, with a geographical split in customer base by revenue between North America (40%), Latin America (10%), EMEA (45%), and APAC (5%). Furthermore, the report highlights our vertical market presence by revenue within Financial Services, Government, and Telecommunications, with a core focus on data-heavy application content and product use-cases with customers such as Prym, Biocentury, and Telenor - who are using Hygraph to federate their stacks and deliver modern digital experiences via a unified GraphQL endpoint.
Overall, the report will help digital leaders identify a suitable digital experience platform (DXP) provider that fulfills their business goals from a wide variety of vendors. It will also help organizations comprehend how a composable architecture with best-of-breed APIs can help them in creating consistent customer experiences to enable modern digital operations that accelerate their business model.
Being listed as a trusted DXP vendor comes as validation for us as we continue with our commitment to defining better API-first approaches to build modular DXPs, rather than settling for monolithic suites.