Hygraph, Frontastic, and Shopmacher win gamescom as new customer

Ronak Ganatra
Ronak Ganatra
Helen Kamender
Helen Kamender

Apr 27, 2021

Hygraph, Frontastic, and Shopmacher win Gamescon as a customer.png

This Press Release originally appeared on Frontastic's website: Read the original here.

Cologne | Münster | Gescher | Giessen, April 27, 2021. gamescom, the world’s largest games event, which the industry association game organizes together with Koelnmesse, will once again be held 100% digitally this year after a purely digital event in the Corona year 2020. To offer all fans and partners the best possible digital experience, the organizers are completely revamping the gamescom now content hub, relying on storefront experience specialist Frontastic and headless content management system Hygraph.

With the help of the backend developers from the eCommerce agency Shopmacher, a platform is planned on which approximately 450 exhibitors from 31 countries will present themselves in the best possible way via the custom roles and permissions of Hygraph. “The result is a content hub with a strong focus on entertainment, comparable to popular video streaming platforms,” explains Shopmacher Managing Director André Roitzsch.

High expectations for the best performance

gamescom has high expectations for performance. “Last year, we counted 3.5 million visitors within 3 days,” says Chris Bauer, Head of gamescom and Events at game. “And they expect consistently high performance and fast response times, even at peak times – and on both desktop and mobile devices.”

“gamescom’s high expectations for performance and digital experiences fit perfectly with our vision of modular technologies working together in a stack. We want to contribute to a better experience for gaming fans,” added Christopher Kühn, chief commercial officer at Hygraph.

Koelnmesse and the game association want to use Frontastic to optimize the user experience on the platform together with its team and the agency Shopmacher. Frontastic founder Thomas Gottheil sees this as a great compliment. “The games industry has inherently high expectations of a frontend,” he says. “After all, they are in constant competition with their competitors to provide the most spectacular user experience.”

gamescom 2021 will take place August 25-27, 2021. The new version of gamescom now is intended to lay the foundation for the further development of gamescom, because the organizers agree: hybrid events, with strong physical as well as digital presences, will be the future.

About Frontastic

Frontastic is a Commerce Frontend Platform that unites business and development teams to build commerce sites on headless. Frontastic connects to APIs to unify tech landscapes and provides the necessary tools so commerce teams can focus on innovating new features. Founded in 2017, Frontastic has successfully established itself as the new standard for commerce frontends, with customers seeing higher conversion rates and a fast time to market. Frontastic is a 100% remote company, with over 30 employees in over 12 countries.

Find out more about Frontastic on www.frontastic.cloud, Twitter and LinkedIn.

About Hygraph

Hygraph is the first native GraphQL Headless Content Management System (CMS). As both a frontend and backend agnostic solution, Hygraph was designed for building a hosted GraphQL backend that enables agile teams to federate their entire tech stack. Giving developers and editors the power to create, enrich, deliver, and consume their content programmatically, Hygraph is enabling over 40,000 teams across the world to rapidly build and deliver tomorrow’s omnichannel digital experiences at scale. Hygraph is developed by GraphCMS GmbH, headquartered in Gießen, Germany, with an additional HQ in Berlin, Germany.


About Shopmacher

Shopmacher is Germany’s leading specialist agency for the KPI-driven development of technologies for the retail industry.

Originally started as an “agency for online shops”, Shopmacher, based in Gescher in the Münsterland province, has grown over the past fifteen years to become one of the top eCommerce companies in Germany and is now an established specialist for enterprise commerce solutions. About 70 employees in Gescher, Da Nang, and Ho Chi Minh City implement intelligent and sales-boosting solutions for the digitalization of distribution channels in B2B and B2C. The philosophy is to keep retailers and manufacturers on the pulse of the rapidly changing requirements of digitalized trade with continuous, step-by-step, and measurable improvements.